Roger Swannell

Tag: fundraising (page 1 of 2)

Turkey Dash – Innovative digital fundraising

The Turkey Dash, by PayPal, is a digital fundraising initiative in support of eight charities.

Turkey Dash

The campaign encourages members of the public to choose a charity to donate to, with the more donations a charity gets the faster their turkey will run in the race.

It’s a really innovative and interesting way to gamify and make fun donating to charity at Christmas time, especially with traditional campaigns relying on messages of suffering to motivate donors. 

http://www.theguardian.com/voluntary-sector-network/2014/dec/12/online-fundraising-platforms-small-charities-justgiving-paypal?CMP=share_btn_tw

Online fundraising platforms – what is the best option for small charities? | Voluntary Sector Network | The Guardian

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