Roger Swannell

Tag: fundraising (page 1 of 2)

Turkey Dash – Innovative digital fundraising

The Turkey Dash, by PayPal, is a digital fundraising initiative in support of eight charities.

Turkey Dash

The campaign encourages members of the public to choose a charity to donate to, with the more donations a charity gets the faster their turkey will run in the race.

It’s a really innovative and interesting way to gamify and make fun donating to charity at Christmas time, especially with traditional campaigns relying on messages of suffering to motivate donors.

Online fundraising platforms – what is the best option for small charities? | Voluntary Sector Network | The Guardian


Copyright © 2018 Roger Swannell

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