Roger Swannell

Tag: Weeknotes (page 1 of 3)

Weekly update 86

Last week’s update

Last week’s update

  • Wrote-up new processes for Order Management.
  • Fascinators live on Amazon.
  • Analysed last years Pin Badge performance and planned next years range.
  • Added new cards to the Online Shop.
  • Added our cycling book to Amazon.
  • Reviewed Transfer Order IDD’s.
  • Updated Gift Aid Statement on the Online Shop.
  • Viewed Online Shop New Branding designs.
  • Met with the Events Support Team to get them set-up on Freshdesk.
  • Added L2B Hospitality ticket on the Online Shop.
  • Improved Swarovski Pin Badge Image.

Read this week

Doing next week…

  • Discussing the Online Shop rebrand to set a clear direction.
  • Reviewing current logistics processes.
  • Optimising Amazon listings.
  • Meeting with the new UX designer.
  • Writing more detailed requirements for Magento 2.
  • Reviewing advertising campaigns.
  • Data Journey Mapping for health equipment sales.
  • Setting up Amazon Advertising Campaign.
  • Confirming our future Replacements process.
  • Discussing the roadmap for the Online Shop.

Interesting stat of the week…

  • Comparing the twelve months to the previous twelve months, New Visitors is up 16.5% and Returning Visitors is up 26.2%.

In the near future…

  • Selling furniture

Weekly Update 85

Last week’s update…

What happened this week…

  • Launched Fascinators on the Online Shop.
  • Added Fascinators to Amazon.
  • Set up Advertising campaign for the Fascinators on Facebook.
  • Reviewed the warehouse interface design documents.
  • Visited the Internet Retailing Expo.
  • Featured Wildflower Seeds in the Ultimate Wedding Magazine.
  • Order Management workshop to playback operational processes.
  • Discussed GDPR and the Online Shop.

Read this week…

next week…

  • Writing up the RMSP Order Management workshop.
  • Expecting Hoodies and Joggers stock.
  • Launching Fascinators on Amazon.
  • Launching MyMarathon Facebook Shop.
  • Working on the ‘chain-of-survival’ proposition.
  • Arranging continuous improvement reviews of how we use Freshdesk.
  • Reviewing IDD’s.
  • Updating the Gift Aid statement on the Online Shop.

Interesting stat of the week…

  • Over the past year, our Goal Completions (checking-out and creating an account) have increase 21.83%.

In the not too distant future….

  • New order management processes.

Weekly Update 84

Last week’s update…

What happened this week…

  • Launched Freshdesk for managing Ecommerce Customer Services.
  • Added clothing promo boxes to the Events pages on the website.
  • Confirmed the range of Fascinators for the Online Shop.
  • Refined the new Replacement Orders processes.
  • Abandon basket retargeting ads went live.
  • Advertising to Events registrants went live.
  • Discussed expanding the range of Supporter merchandise.
  • Attended an Agile Risk Management meetup.
  • Analysed slow-moving stock.
  • Met with the Buying Team to discuss expanding our supporter range.
  • Reviewed the Interface Design Document for Stock Adjustment.
  • Met with our Magento agency to discuss building Magento 2.

Read this week…

Doing next week…

  • Planning and prioritising for Magento 2.
  • Launching the My Marathon Facebook Shop.
  • Making the Events promo boxes live.
  • Reviewing the Interface Design Documents for Magento.
  • Holding an Order Management Workshop to explore processes for after AX goes live.
  • Visiting the Internet Retailing Expo.
  • Holding the monthly Ecommerce Management Meeting.

Interesting stat of the week…

  • Over the last 50 weeks the lowest contributing week provided only 0.25% of income, with the highest contributing week providing 4.62%. On average a week contributes 2% of revenue.

In the not too distant future….

  • More branded products for supporters.

Weekly Update 82

Last week’s update…

What happened this week…

  • Met with our UX Designer to brief.
  • Optimising Fascinator pages to enhance google shopping ads.
  • Added more free downloads onto the Online Shop.
  • Recruited a Magento Developer.
  • Discussed selling Defibrillators online.
  • Started work on creating an Ecommerce team site on Sharepoint.
  • Began setting up a MyMarathon Facebook Shop.
  • Wrote a User Guide to Freshdesk.
  • Met with our warehouse team to discuss future plans.

Read this week…

Doing next week…

  • Magento Roadmapping Session.
  • Project planning for selling Fascinators on Amazon.
  • Writing future Order Management scenarios.
  • Meeting with the Accessories Team to discuss the future clothing range.
  • Discussing marketing planning for selling Defibrillators.
  • Testing and training with Freshdesk.
  • Attending a branded merchandise boutique.

Interesting stat of the week…

  • Since April last year, 9.98% of our revenue has come from Pin Badges, 13.46% from clothing, and Christmas cards are still winning with 17.32%.

In the not too distant future….

  • Selling Fascinators on Amazon.

Weekly Update 81

Last week’s update…

What happened this week…

Set up the new Running Shorts on the Online Shop.

  • Added downloadable heart health resources to the Online Shop.
  • Ecommerce Order Management scenarios, workflows, and a user guide.
  • Reviewed Wedding advertising performance.
  • Planned the supporter product range.
  • Planning Event Clothing marketing and retargeting campaigns.
  • Discussed the testing plan for the AX interfaces with Magento.
  • Started writing a user guide for using Freshdesk for Ecommerce Customer Service.

Read this week…

Doing next week…

  • Finalising requirements for AX Magento interfaces.
  • Optimising product pages for Google Shopping Ads.
  • Meeting with the Digital Team Delivery Lead to discuss working practices.
  • Discussing Returns and Refunds processes in AX.
  • Meeting with the UX Team to discuss the rebranding of the Online Shop.
  • Meeting with the Retail Customer Services Team to set them up on Freshdesk.
  • Meeting with the Accessories Buying Team to discuss expanding our clothing range.

Interesting stat of the week…

  • Across the entire product range the average rate of sale is 3.69 units a week, with the top performing 10% of products having an average rate of sale of 28.6 units a week, and the best seller having a rate of sale of 203 units a week.

In the not too distant future….

  • More coordinated approaches to customer services and logistics.

Weekly Update 80

Last week’s update…

What happened this week…

  • Improved product images for pin badges.
  • Added product images to customer emails.
  • Reviewed the need for an Attributes interface into Magento.
  • Prepared for Brand Refresh work on the Online Shop.
  • Created a plan for the new clothing range on the Online Shop.
  • Workshop to review interface design between AX and the warehouse.
  • Added downloadable resources to the Online Shop.
  • Reviewed the sales Confirmation Interface Design Document.
  • Analysed the performance of the Gift From The Heart Range.
    Discussed London to Brighton 2019.

Read this week…

Doing next week…

  • Defining pricing logic for the Magento interface.
  • Planning the rebrand of the Online Shop.
  • Continuing to work on the Magento / AX requirements.
  • Revising the project plan for Freshdesk.
  • Image sourcing for ecards.
  • Discussing AX Interface Testing.

Interesting stat of the week…

  • Our Revenue Per Visitor has increased 14% against the same time last year.

In the not too distant future….

  • Signing off Interface Design Documents.

Weekly Update 79

Last week’s update…

What happened this week…

  • Stock adjustment code mapping between the warehouse and AX.
  • RMSP Order Management process mapping.
  • Analysed Facebook Shop orders.
  • Set up the Dechox Facebook Page
  • Stock take of the ecommerce warehouse.
  • Google Shopping ads for Fascinators went live.
  • Set up new clothing on the Online Shop.
  • Discussed plans for moving the Online Shop to Magento 2.
  • Gift From The Heart banner on the main website.
  • Reviewed the final changes to the Interface Design Documents between AX and Magento.
  • Supporter clothing banner on the Events section of the main website.
  • Used the Ebay API to pull search results into a chatbot.

Read this week…

Doing next week…

  • Discussing the roadmap for moving to Magento 2.
  • Discussing new clothing range, and a plan for moving to the new brand.
  • Discussing RMSP process for setting up new products and managing attributes.
  • Reviewing Interface Design Documents between the warehouse and AX.
  • Reviewing how Ecommerce plans and communicates projects and workload.
  • Adding to the Ecommerce knowledgebase.

Interesting stat of the week…

  • Comparing 2018 so far with last year, number of Users has only increased 1.9%, but the number of Transactions has increased 36%, and the Revenue has increased 88%.

In the not too distant future….

  • Launching our new hoodies and jogging bottoms.

Weekly Update 78

Last week’s update…

What happened this week…

  • Discussed the rebranding of the Online Shop.
  • Set up new greetings cards.
  • Discussed customer journeys.
  • Improved category page meta tags.
  • Discussed how to segment stock across multiple sales channels.
  • Photo shoot for wedding favours.
  • Reviewed interface design documents between AX and the warehouse.
  • Worked with L2B, Dechox and MyMarathon teams to promote merchandise.
  • Worked on the new clothing range plan.

Read this week…

Doing next week…

  • Discussing stock adjustment processes.
  • Mapping future order processes.
  • Reviewing interface design documents.
  • Meeting to discuss setting up Facebook shops for Dechox and MyMararthon.
  • Stock take at the warehouse.
  • Setting up Fascinators advertising campaign.

Interesting stat of the week…

  • Comparing January 2018 to January 2017, our conversion rate has increased 41%, with the biggest increase being form email traffic at 63%.

In the not too distant future….

  • Looking at our supporter merchandise range.

 

Weekly Update 77

Last week’s update…

What happened this week…

  • Improved links to Eatwell plates from the main BHF website.
  • Spoke to the Social Media team about creating event Facebook Shops.
  • Met with the Event Team to discuss their requirements for an order management system.
  • Set sales targets for next financial year.
  • Met with the PR team about a new opportunity.
  • Set up London to Brighton Clothing to take pre-orders.
  • Wrote requirements for Brand Refresh.
  • Set up our new camera.
  • Created new events merchandise promo boxes
  • Worked on the requirements for implementing the AX interfaces in Magento.
  • Set up the South Downs Way Bike Ride Travel Tickets.
  • Reviewed IDD’s for the AX / Magento interface.

Read this week…

Doing next week…

  • Discussing the rebranding of the Online Shop.
  • Reviewing Interface Design Documents for the interfaces between AX and the warehouse.
  • Playing with a demo of Magento 2.
  • Working on the requirements for implementing the AX interfaces in Magento.
  • Photographing Pin Badges and Wedding Favours.
  • Reviewing Functional Solution Documents to de-scope functionality.

Interesting stat of the week…

  • Desktop users use Search more than Mobile users (5.2% to 2.4%), but Mobile users search more effectively with Mobile Users spending 150% more time on the site after a search, and Mobile Users search depth 65% higher than Desktop User.

In the not too distant future….

  • New product photos

Weekly Update 76

Last week’s update…

What happened this week…

  • Photographed and set up Gifts From The Heart products.
  • Began writing requirements and defining logic for the RMSP interfaces between AX and Magento.
  • Completed a Data Privacy Impact Assessment for the Ecommerce business.
  • Planned marketing for the Gifts From The Heart range.
  • Held the Ecommerce Management Meeting for January.
  • Began writing our defibrillator project plan and marketing strategy.
  • Got Photoshop to improve our product photography.
  • Brainstormed what the new clothing range would look like.
  • Looked at cameras to improve our product imagery.

Read this week…

Doing next week…

  • Discussing chatbots with the Social Team.
  • Planning our new clothing range with the new branding.
  • Meeting to discuss the website rebrand project.
  • Writing more requirements for the interfaces between AX and Magento.
  • Refining the requirements for the rebuild of the Online Shop.
  • Meeting the PR team to talk about a possible new project.
  • Planning for Wear It. Beat It.
  • Improving category page meta tags.
  • Planning sales targets for next year.

Interesting stat of the week…

Comparing desktop traffic with mobile, customers using desktop purchased 52.6% of all the units sold in 2017, whilst mobile users purchased 28.5% of all units. And the average order value for desktop users is 34% higher than for mobile users.

In the not too distant future….

Analysing customer phone contacts.

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