Roger Swannell

Tag: Weeknotes (page 1 of 2)

Weekly Update 75

Last week’s update

What happened this week…

  • Launched the new Wedding Favours.
  • Began advertising Wedding Favours.
  • Updated our Roadmap into Confluence.
  • Met with PR to discuss Wedding Favours, Fascinators and Gifts from the Heart.
  • Discussed Mass Participation and fundraising digital marketing.
  • Discussed MyMarathon merchandise advertising and considered.
  • Attended Interface Design Workshop between AX and the warehouse.
  • Attended ‘Improving Shop Page on the main website’ workshop.
  • Discussed Clothing product development with the Accessories Team.
  • Met with the RMSP Testing Manager to discuss plans for testing interfaces between AX and Magento.
  • Worked on Brand refresh requirements.
  • Began plans to launch Gifts From The Heart.

Read this week…

Doing next week…

  • Updating the monthly finance report.
  • Discussing interfaces between AX and Magento
  • Starting Magento requirements for RMSP.
  • Revising the GDPR Project Plan.
  • Adding Gifts From The Heart range to the Online Shop.
  • Starting plans to launch Fascinators.
  • Developing future aspirations for our clothing range.
  • Discussing Events Marketing.
  • Holding the Ecommerce Monthly Management Meeting.

Interesting stat of the week…

  • So far in 2018, 50% of our traffic was on mobile device, 30% on desktop, and 20% on Tablets, but when it comes to placing an order, 42% was on Mobile, 37% on desktop, and 21% on Tablets. Is this due to usual customer behaviour or does it show that we need to focus more on Mobile traffic to get the Convertors up to the same percentage as the traffic?

In the not too distant future….

  • Discussing the opportunities around ‘Give In Celebration’ for promoting our Wedding Favours.

Weekly update 74 

Last week’s update…

What happened this week…

  • Began defining stock adjustment logic between the warehouse and AX.
  • Set up the new Wedding Favours on the Online Shop.
  • Set up the new Pin Badge on the Online Shop.
  • London to Brighton Off Road Tickets went live.
  • Manchester to Blackpool Tickets went live.
  • Investigated selling postage stamps on the Online Shop .
  • Added more info to our strategy document.
  • Conference call with our Magento agency to talk about moving to Magento 2.
  • Created Marketing calendar for the online shop.
  • Order status updates went live.
  • Reviewed Functional Specification Documents for AX.
  • Reported on CPR Training Kit sales.
  • Quarterly Online Shop product Roadmap Planning meeting.

Read this week…

Doing next week…

  • Confirming budgets for the Online Shop rebuild.
  • Attending the Warehouse Interface Design Workshop.
  • Reviewing priorities for GDPR.
  • New Wedding Favours going live on the Online Shop.
  • New Pin Badge going live on the Online Shop.
  • Continuing to define Stock Adjustment logic.
  • Discussing Mass Participation and Community Fundraising marketing.
  • Discussing PR opportunities for the Online Shop.
  • Planning MyMarathon marketing.
  • Finalising Brand Refresh project plan for quoting.
  • Looking at improvements to the Shop section on the main website.

Interesting stat of the week…

  • This year so far, 35% of the products ordered were Pin Badges, and second was Christmas cards with 27% of total units ordered.

In the not too distant future….

    New t-shirts with new branding

Weekly Update 73

Last week’s update…

What happened this week…

  • Finished the development requirements for the new community fundraiser website.
  • Designed the customer journey for purchasing CPR Training Kits.
  • Created an MVP chatbot for Dechox.
  • Updated the business costs tracker.
  • Worked through some of the logic for stock adjustments.

Read this week…

Doing next week…

  • Updating the Online Shop marketing calendar for the year.
  • Meeting the new Stock Control Manager.
  • Meeting with iWeb to discuss Magento 2.
  • Going live with Order Status Updates.
  • Planning marketing for Dechox, MyMarathon, and London to Brighton.
  • Reporting on CPR Kits sales.
  • Quarterly Online Shop Product Roadmap review meeting.

Interesting stat of the week…

  • Looking back over the last three months at the visitors that made a purchase, 50% were new visitors and 50% were returning visitors.

In the not too distant future….

  • Launching our new wedding favours.

Weekly Update 72

What happened this week…

  • Technical deep dive session with Qubit.
  • Discussed new products for the Allstars schools programme, and set up a landing page.
  • Made the London to Brighton Travel Tickets live on the Online Shop.
  • Updated the Community Fundraiser Website Project Plan.
  • Meet with James at the CSC to playback how we’ll be using Magento for the Community Fundraiser website.
  • Sent an apology email to all of the customers affected by our Christmas card issues.
  • Reviewed low stock and slow-moving stock products.

Read this week

Doing next week…

  • Finalising the development requirements for the Community Fundraiser website.
  • Mapping customer journeys for buying CPR Training Kits.
  • Revising the requirements for implementing Qubit.
  • Updating the Ecommerce Business Overview Dashboard and projects roadmap.

Interesting stat of the week…

  • Comparing the conversion rates between 2016 and 2017 we’ve had a 12% increase on desktop, 7% increase on mobile, and 4% on tablets.

In the not too distant future….

  • Building up the supporter merchandise range.

Weekly Update 12

Last week’s update…

What happened this week…

  • Started receiving lots of positive reviews on Trustpilot.
  • Customer Journey mapping using See, Think, Do, Care, which will evolve into our Ecommerce Marketing Plan.
  • Updated the roadmap for Magento to include all the development work we want to do over the next six months.
  • Attended the RMSP Programme Board meeting.
  • Designed emails to go to 300k supporters and all our suppliers.
  • Met with our Business Improvement Project lead to talk about our Customer Services project and how we can bring it together with other Customer Services improvements.
  • Met with iWeb, our Magento development agency to discuss the development roadmap.

Read this week…

Doing next week…

  • Sending more review request emails.
  • More RMSP process mapping.
  • Shop facing Customer Services training.
  • Preparing the send list of 300k supporters for our Christmas cards email.
  • Customer Services presentation for the Ecommerce Working Group.

Interesting stat of the week…

  • We sent 574 emails requesting a review of the Online Shop and had a response rate of 6.62%, better than the industry average of 5.7%. 38 customers wrote reviews and all of them gave us five stars.

In the not too distant future….

  • Better finance reporting to provide the business with a clearer idea of the profitability of Ecommerce.

Weekly Update 11

Last week’s update…

What happened this week…

  • Ecommerce Process Mapping for RMSP.
  • Trustpilot Training, wrote Q&A, and got ready for going live.
  • Customer Journey Mapping using the See Think Do Care framework.
  • Project planning for Customer Services Improvements.
  • Extended to advertising of Heartfelt (which generated 7 orders) and met with the PR team.
  • More Christmas cards marketing to get on people’s screensavers and in the monthly suppliers email.
  • Had three late night conversations with customers, two ordered, the third reported me to a fundraising regulator (can’t win them all).

Read this week…

Doing next week…

  • Starting our Trustpilot Pilot to collect customer reviews.
  • Even more RMSP process mapping.
  • Working on our strategy presentation and improvements in our customer service.
  • Improving the ecommerce product catalogue.
  • Improving ecommerce finance reporting.
  • Ecommerce Monthly Management Meeting.

Interesting stat of the week…

  • So far this year we’ve sold 27,939 pin badges. That’s a lot of people showing a little bit of support.

In the not too distant future….

  • Marketing plans based on customer journeys using the See Think Do Care framework.

Weekly Update 10

Last week’s update…

What happened this week…

  • Had a really good meeting with Freshdesk to talk about how we can centralise our customer contact.
  • Had a good meeting with our logistics company and talked about better data, measurement and reporting.
  • Went to Trustpilot Customer Services Training.
  • Brainstormed more digital marketing for Heartfelt.
  • Presented my roadmap for Magento Developments over the next few months.
  • Prepared for some more Christmas Card marketing (Email, getting on screensavers, and telling our corporate partners about our Christmas cards).

Read this week…

Doing next week…

  • Sharing our strategy work with the Retail Director.
  • Improving our reporting workflow.
  • Planning London to Brighton merchandise and marketing for next year.
  • More Ecommerce Process Mapping.
  • More Trustpilot setup and training.
  • Starting to plan an approach for a Customer Services Improvement project.

Interesting stat of the week…

  • Compared to the same week last year, visits on mobile devices have increased 226%, transactions have increased 217%, and revenue 152%.

In the not too distant future….

  • More robust business cases for projects.

Weekly Update 9

Last week’s update…

What happened this week…

  • Logistics Process Review meeting for Ecommerce and RMSP.
  • Began working towards a cross-functional approach to ecommerce marketing.
  • Began writing requirements for a Customer Contact Centre.
  • Had our Quarterly Performance Review meeting.
  • Interviewed three potential Ecommerce Executives.
  • Talked more about improving our customer service.

Read this week…

Doing next week…

  • Meeting with Freshdesk to talk about a Customer Contact Centre.
  • Presenting a roadmap for Magento development work.
  • Meeting with our logistics company to review the previous month and plan for the next.
  • Designing Ecommerce future states process maps for RMSP.
  • Adding to the Ecommerce customer segmentation strategy.
  • Trustpilot Customer Services training.

Interesting stat of the week…

  • Comparing the last thirty days with the same time last year, our international visitors have increased 59%.

In the not too distant future….

  • Testing telesales for Christmas cards.

Weekly Update 8

Last week’s update…

What happened this week…

  • Went to the Commerce Futures event about marketplaces and found out what other retailers think of Amazon.
  • Went to Ecommerce Expo and chatted to people from FreshDesk, Amazon Payments, and Amazon Sponsored Products.
  • Invited candidates for interview as the new Ecommerce Executive.
  • Battled with Amazon in our on-going attempts to get our Seller Account verified.
  • Sent pre-orders of Heartfelt to Gardners for fulfilment (well, I didn’t but people more awesome than me did).
  • Asked Waterstones for a refund for my pre-order of Heartfelt with them but apparently they are really busy.
  • Had September’s Monthly Management meeting to talk about what to do with the Ecommerce Working Group.

Read this week…

Doing next week…

  • Preparing for the Quarterly Performance and Review meeting.
  • Having the Quarterly Performance and Review meeting.
  • Thinking about how we transition project work into everyday business as usual.
  • Preparing for the Trustpilot trial of reviews for the Online Shop.
  • Reviewing the logistics process mapping that we’ve done so far.
  • Meeting with the Senior Marketing Manager to talk about how we can develop a marketing plan for Ecommerce.
  • Discussing process mapping requirements for Ecommerce within RMSP.
  • Interviewing for the new Ecommerce Executive.
  • (And, hopefully selling Heartfelt on Amazon).

Interesting stat of the week…

  • September has been the highest month for donations this year. We’ve had 103 donations totally £987, over double the monthly average.

In the not too distant future….

  • Maybe a test Customer Contact platform for dealing with customer emails and calls and internal requests.

Weekly Update 7

Last week’s update…

What happened this week…

  • Launched Heartfelt, along with international shipping.
  • Reviewed CV’s submitted for the Ecommerce Executive role.
  • Sent Heartfelt and Christmas Card marketing emails.

Read this week…

Doing next week…

  • Going to a Commerce Futures Conference on Marketplaces.
  • Discussing the SEO strategy for Reviews.
  • Going to Ecommerce Expo.
  • Getting a refund from Waterstones for my pre-order of Heartfelt.
  • The Ecommerce Monthly Management Meeting.

Interesting stat of the week…

  • We sold 67 copies of Heartfelt so far, the first order was placed less than 2 and ½ hours of launch, and we have orders from countries including Australia, US, New Zealand, Finland.

In the not too distant future….

  • An Ecommerce Executive to help with the Online Shop.
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