Sent more TrustPilot review requests, had out first 2 Star review (because the Christmas card had glitter on it), but 96% are 5 stars.
Worked on the ‘Improving Customer Services’ presentation for the Ecommerce Working Group.
Confirmed ‘to be’ ecommerce process maps for RMSP, and checked that they are aligned with the work we’re doing over the next few months.
Lots of number crunching to understand the profitability of the ecommerce business and support P & L reporting.
Participated in Retail Customer Services Training to find out how customer services is approached in shops so the Online Shop customer services can be aligned.
Prepared 95,000 emails addresses to send Christmas Cards email marketing too, and finished the Suppliers Christmas Cards email which includes some innovate forwarding-on email magic.
MyMarathon sales report, and campaign-related sales analysis.
Ecommerce Working Group presentation.
Marketing planning and customer journey mapping.
Social marketing plans for Christmas cards.
Some more improvements on our automated reporting spreadsheets.
Interesting stat of the week…
So far this year, 1429 people have placed a order for Christmas cards. 17 of them had previously purchased from the Online Shop which means that 98.8% of Christmas Card customers are new to the Online Shop.
In the not too distant future….
More books from Gardners, and more products on Amazon.