Weekly Update 78

Last week’s update…

What happened this week…

  • Discussed the rebranding of the Online Shop.
  • Set up new greetings cards.
  • Discussed customer journeys.
  • Improved category page meta tags.
  • Discussed how to segment stock across multiple sales channels.
  • Photo shoot for wedding favours.
  • Reviewed interface design documents between AX and the warehouse.
  • Worked with L2B, Dechox and MyMarathon teams to promote merchandise.
  • Worked on the new clothing range plan.

Read this week…

Doing next week…

  • Discussing stock adjustment processes.
  • Mapping future order processes.
  • Reviewing interface design documents.
  • Meeting to discuss setting up Facebook shops for Dechox and MyMararthon.
  • Stock take at the warehouse.
  • Setting up Fascinators advertising campaign.

Interesting stat of the week…

  • Comparing January 2018 to January 2017, our conversion rate has increased 41%, with the biggest increase being form email traffic at 63%.

In the not too distant future….

  • Looking at our supporter merchandise range.