Reviewing the Ecommerce P & L with the Finance Team.
Making clothing promo on the website live.Improving Amazon Sponsored Product ads.
Developing a range plan for proposed supporter range.
Launching the new Running Shorts.
Working on the website redesign project.
Improving category and product pages across the Online Shop.
Discussing current operational processes.
Reviewing future operational processes.
Interesting stat of the week…
Over the last year, the BHF website provided 64.4% of users to the Online Shop, 48.9% of the revenue, and had a conversion rate of 2.03%. The next best performing source of traffic was organic from Google with 12.8% of users, 17.5% or revenue, and a conversion rate 4.06%.