Last week’s update…

What happened this week…

  • Began analysing new products for the Online Shop.
  • Planned Pin Badges stock for the year.
  • Agreed Clothing range rebuys.
  • Began developing new products for the supporter range.
  • Reviewed UX designs for the new online shop and brief the new designer.
  • Prepared data for an Online Shop Review meeting.
  • Documented current order management processes.
  • Improved the Everyday Cards category pages.
  • Discussed the proposition for selling Defibrillators.
  • Spoke to Magento about the Commerce License.
  • Spoke to Amazon about Sponsored Products optimisation.
  • Discussed Freshdesk with the People Services Digital Product Manager.
  • Discussed the new Ecommerce account in Dotmailer.
  • Went to the Quarterly Online Shop Product Roadmap Planning meeting.

Read this week…

Doing next week…

  • Reviewing the Ecommerce P & L with the Finance Team.
  • Making clothing promo on the website live.Improving Amazon Sponsored Product ads.
  • Developing a range plan for proposed supporter range.
  • Launching the new Running Shorts.
  • Working on the website redesign project.
  • Improving category and product pages across the Online Shop.
  • Discussing current operational processes.
  • Reviewing future operational processes.

Interesting stat of the week…

  • Over the last year, the BHF website provided 64.4% of users to the Online Shop, 48.9% of the revenue, and had a conversion rate of 2.03%. The next best performing source of traffic was organic from Google with 12.8% of users, 17.5% or revenue, and a conversion rate 4.06%.

In the not too distant future….

  • New customer email templates.