Weeknotes #89

What happened this week…

• Discussed Ecommerce finance reporting.
• Completed online shop redesign brief and set deadlines for the design work.
• Reviewed Freshdesk for Retail Customer Services.
• Worked on the Selling Defibrillators Project Plan.
• Researched top Fascinator search terms.
• Enhanced Fascinator listings on Amazon.
• Implemented Extended Validation SSL Certificate on the Online Shop.
• Worked on the current Order Management processes.
• Added new Fascinators to the Online Shop
• Added new Cards to the Online Shop

Read this week…

• 7 emerging ecommerce trends to follow in 2018
• Pricing Page Psychology 101: 11 Must-Know Ways to Drive More Sales
• Content marketing for charities – adopting Red Bull’s approach
• 5 UX techniques to improve your web form conversion rates
• Why Understanding Your Customers is the Only Marketing Strategy You Need
• Everything is hypothesis driven design

Doing next week…

• Discussing expanding the range of products available on the Online Shop.
• Visiting Sue Ryder’s warehouse.
• Working on the online shop redesign.
• Improving product pages on the Online Shop.
• Discussing the proposition for selling Defibrillators.
• Discussing the Magento License with the Procurement Team.
• Scrum training.
• Looking for new PR opportunities for the wedding favours.

Interesting stat of the week…

• Comparing Goals Completions (Placing an order or signing up for an account) over January to March for the last four years, they decreased 41% between 2015 and 2016, increased by 6% between 2016 and 2017, and increased 24% between 2017 and 2018.

In the not too distant future….

• Logistics process documentation (don’t get too excited).

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