What skills does an Ecommerce Manager need?
I saw a blog article that said Ecommerce Managers need skills in user experience, prioritisation, brand & marketing, personnel management, and project management.
Ecommerce seems to often be thought of as just about running an ecommerce website, but I’ve never had an ecommerce role that was solely focused on the website so I’d also add:
- Strategy.
- Stakeholder management.
- Supplier management.
- Agency management.
- Legal and compliance.
- Contract negotiation.
- Logistics.
- Warehouse management.
- Customer Services.
- Budget management and financial planning.
- Marketing, including email, social, advertising, content.
- Design.
- Conversion rate optimisation.
- Commercial planning.
- Analytics.
- Data Protection.
- Reporting.
- Product development.
- Buying and merchandising.
- Order process management.
- Technical.