How it used to be
The rate of change customers experienced was constant so businesses could go through a period of change to catch up with their customers and plateau for a while before going into the next period of change.
How it is now
The rate of change that customers experience grows exponentially, but businesses still implement change in the old way which means they get further behind the needs of their customers.
How it should be
Businesses change at an exponential rate to keep up with their customers and better serve their needs.