Week Notes #13

What happened this week…

  • Sent more TrustPilot review requests, had out first 2 Star review (because the Christmas card had glitter on it), but 96% are 5 stars.
  • Worked on the ‘Improving Customer Services’ presentation for the Ecommerce Working Group.
  • Confirmed ‘to be’ ecommerce process maps for RMSP, and checked that they are aligned with the work we’re doing over the next few months.
  • Lots of number crunching to understand the profitability of the ecommerce business and support P & L reporting.
  • Participated in Retail Customer Services Training to find out how customer services is approached in shops so the Online Shop customer services can be aligned.
  • Prepared 95,000 emails addresses to send Christmas Cards email marketing too, and finished the Suppliers Christmas Cards email which includes some innovate forwarding-on email magic.

Read this week…

Doing next week…

  • MyMarathon sales report, and campaign-related sales analysis.
  • Ecommerce Working Group presentation.
  • Marketing planning and customer journey mapping.
  • Social marketing plans for Christmas cards.
  • Some more improvements on our automated reporting spreadsheets.

Interesting stat of the week…

  • So far this year, 1429 people have placed a order for Christmas cards. 17 of them had previously purchased from the Online Shop which means that 98.8% of Christmas Card customers are new to the Online Shop.

In the not too distant future….

  • More books from Gardners, and more products on Amazon.