Weeknotes #28

What happened this week…

  • Started thinking about the 16/17 annual analysis.
  • Started analysing stock availability, sales and profit at line level from this year to support stock availability next year.
  • Set up gender attributes so customers can filter clothing by Men’s or Women’s.
  • Arranged our next batch of Magento development work that will allow us to send dispatch notification emails to customers, automate some of our reporting, and be ready to launch more books on the Online Shop.
  • Met with the Digital Marketing Team to plan our marketing for next year.
  • Prepared for upcoming email marketing of the Gifts From The Heart range to be in the BHF Monthly Newsletter and a dedicated email specifically about the gifts for Mother’s Day.
  • Added 22 new products to the Online Shop.

Read this week…

Doing next week…

  • Launching the London to Brighton Bike Ride t-shirt and hoodie.
  • SiteCore and Facebook Advertising Training.
  • Improving the descriptions of the Gifts From The Heart range.
  • Working with the Market Research Team to develop our strategy validation survey.
  • Setting up with EBizMart to explore solutions for taking orders through pop-up shops.
  • Qubit Personalisation system training which when set up on the Online Shop will allow us to target customers on their behaviour.
  • Having the monthly Ecommerce Management Meeting with a focus on our Marketing Plan.

Interesting stat of the week…

  • Last week, the Online Shop was the best performing BHF shop achieving four times the sales of the next best, and more in sales than the fifty worst performing shops.

In the not too distant future….

  • More automation and better customer experience.