Weeknotes #29

What happened this week…

• Thought about RMSP reporting.
• Added product filters to the Cards pages to help customers find the right card for them.
• SiteCore Training and Facebook Advertising Training so we can be more self-sufficient in our marketing.
• Marketing Planning for email, social, and advertising for campaigns, events and weddings.
• Qubit Training to learn about our new personalisation and behavioural targeting system.
• Ecommerce Monthly Management Meeting to talk about projects, challenges, objectives, marketing, and vision.

Read this week…

• Why did Poundland’s ecommerce trial fail?
• How to Fix Product Recommendations for Mid-Sized E-Commerce Stores5 Reasons Why Size Isn’t Fit
• 49 Elements to Include for a Product Detail Page that Converts
• Fundraising Regulator releases consent and data guidance
• 3 Retail Pricing Strategies for Ecommerce
• How 12 Wildly Successful Online Stores Use Visual Merchandising to Drive Sales

Doing next week…

• Getting ready to push MyMarathon.
• Planning a Wedding Favours photo shoot.
• Working with the Running and Walking Events teams to feature the Online Shop in their customer journeys.
• Planning Social Media Marketing and Advertising.
• Sending our Mother’s Day email to promote our range of gifts for Mother’s day.
• Going to the Marketing & Engagement Directorate Away Day.Setting up lots of links to the main website to test assumptions about customer journeys and how to improve experience.
• Meeting with our Logistics company.

Interesting stat of the week…

• Dechox Sales over January and February this year are 51% up on the same period last year.

In the not too distant future….

• Digitising pop-up shops.

• Category: Weeknotes
• Tag: bhf, weeknotes