Week Notes #29

What happened this week…

  • Thought about RMSP reporting.
  • Added product filters to the Cards pages to help customers find the right card for them.
  • SiteCore Training and Facebook Advertising Training so we can be more self-sufficient in our marketing.
  • Marketing Planning for email, social, and advertising for campaigns, events and weddings.
  • Qubit Training to learn about our new personalisation and behavioural targeting system.
  • Ecommerce Monthly Management Meeting to talk about projects, challenges, objectives, marketing, and vision.

Read this week…

Doing next week…

  • Getting ready to push MyMarathon.
  • Planning a Wedding Favours photo shoot.
  • Working with the Running and Walking Events teams to feature the Online Shop in their customer journeys.
  • Planning Social Media Marketing and Advertising.
  • Sending our Mother’s Day email to promote our range of gifts for Mother’s day.
  • Going to the Marketing & Engagement Directorate Away Day.Setting up lots of links to the main website to test assumptions about customer journeys and how to improve experience.
  • Meeting with our Logistics company.

Interesting stat of the week…

  • Dechox Sales over January and February this year are 51% up on the same period last year.

In the not too distant future….

  • Digitising pop-up shops.