Weeknotes #30

Admin on 03/03/2017

Wrote the Ecommerce Success Criteria for the ongoing trial of Freshdesk and delivered some introductory training.
Designed all of the new transactional email templates.
Set up Low Stock Notification emails for the Gifts From The Heart range.
Designed the email for the Gifts From The Heart range.
Went to the Digital and Customer Experience Away Day.
Started talking about having Publications on the Online Shop.
Wrote requirements for changes to Downloadable Products on Magento.
Met with our Logistics company.

Discussing expanding our range of Wedding products.
Shifting focus on the Online Shop from Dechox to MyMarathon.
Sending emails to thousands of people about the Gifts From The Heart range.
Setting up Freshdesk for Ecommerce.
Product Development session to discuss introducing new products for the Online Shop.
Discussing having publications on the Online Shop.
Working on the integration between Magento and Dotmailer.
Testing Digital Pop-up Shop by taking payments and placing orders.
Planning the advertising tests for Wedding product development.
Setting traffic KPI’s for the Online Shop.

The New Visitor/Returning Visitor split for Converters is 50/50. This means that half of the people that place orders do so on their first visit and half come back for further visits before placing an order.