What happened this week…
- Sent marketing emails to BHF Supporters to promote our Gifts From The Heart range for Mother’s day.
- Met with the PS&S Team about moving Publications to the Online Shop.
- Set traffic targets as part of our KPI’s and Reporting for next year.
- Planned testing for our Weddings proposition.
- Started to explore who data flows for Ecommerce Finance Reporting.
- Had our first Ecommerce Product Development meeting to begin to shape the offering for the Online Shop in a broader way.
- Began planning our advertising budget for next year.
Read this week…
Doing next week…
- A photo shoot of our wedding products.
- Finalising our advertising spend for next year.Making improvements in Magento to provide our customers with a better experience.
- Building our plan for product range development.
- Adding more links to the main website to build awareness of the Online Shop among the core supporter segment.
- Working with the Events Marketing Teams to promote Online Shop products to event participants.
Interesting stat of the week…
- The best selling item of clothing this year was the Women’s Branded Hoodie selling 167 units across four sizes
In the not too distant future….
- A new range of wedding products.