Week Notes #31

What happened this week…

  • Sent marketing emails to BHF Supporters to promote our Gifts From The Heart range for Mother’s day.
  • Met with the PS&S Team about moving Publications to the Online Shop.
  • Set traffic targets as part of our KPI’s and Reporting for next year.
  • Planned testing for our Weddings proposition.
  • Started to explore who data flows for Ecommerce Finance Reporting.
  • Had our first Ecommerce Product Development meeting to begin to shape the offering for the Online Shop in a broader way.
  • Began planning our advertising budget for next year.

Read this week…

Doing next week…

  • A photo shoot of our wedding products.
  • Finalising our advertising spend for next year.Making improvements in Magento to provide our customers with a better experience.
  • Building our plan for product range development.
  • Adding more links to the main website to build awareness of the Online Shop among  the core supporter segment.
  • Working with the Events Marketing Teams to promote Online Shop products to event participants.

Interesting stat of the week…

  • The best selling item of clothing this year was the Women’s Branded Hoodie selling 167 units across four sizes

In the not too distant future….

  • A new range of wedding products.