Week Notes #32

What happened this week…

  • Confirmed our advertising budget plan for next year.
  • Started building the integration between Magento and Dotmailer to automate sending emails to customer.
  • Designing banners for My Marathon.
  • Planned lots of development work for Magento.
  • Working with the Events Marketing Teams to promoting the Online Shop to event participants.
  • Began testing advertising for wedding favours.
  • Investigated issues with Amazon payments.
  • Had a really good wedding favours photo shoot.

Read this week…

Doing next week…

  • Product Development planning meetings for the weddings range.
  • Developing our product range strategy.
  • Building automated email journeys in Dotmailer.
  • Confirming our new transactional email templates.
  • Launching fascinators on the Online Shop.
  • More work with the Events Marketing team to integrate event sign-ups with advertising.
  • Doing some work on our competitor analysis.

Interesting stat of the week…

  • Comparing the last seven days with the same time last year, the number of users was up 17%, pageviews up 69%, time on the site up 30%, and bounce rate down 5.6%.

In the not too distant future….

  • Our plan for driving growth in 2017/18.