What happened this week…
- Tested Instagram and Facebook ads for Wedding Favours.
- Launched Fascinators, Men’s accessories and Evening Bags on the Online Shop.
- Updated our Email Communications Plan.
- Had another weddings photo shoot.
- Reviewed our new transactional email templates.
- Started analysing sales data for the previous year.
Read this week…
Doing next week…
- Setting up advertising campaign.
- Documenting drop-ship processes for RMSP.
- Discussing the challenges of ecommerce reporting to the Finance Team.
- Reviewing our Roadmap for April.
- Analysing and reporting on the Gifts From The Heart range sales.
- Working with the Events Team to raise awareness of the Online Shop.
- Ecommerce Monthly Management Meeting.
- Meeting with Community Fundraising to discuss the Pedometer Challenge.
- Meeting with the Digital Optimisation Analyst to discuss how to use Qubit to personalise user journeys on the Online Shop.
Interesting stat of the week…
- Of 525 products that sold on the Online Shop over the last twelve months the highest volume ten lines accounted for 51% of the total volume.
In the not too distant future….
- Going to the Internet Retailing Expo.
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