Weeknotes #33

What happened this week…

  • Tested Instagram and Facebook ads for Wedding Favours.
  • Launched Fascinators, Men’s accessories and Evening Bags on the Online Shop.
  • Updated our Email Communications Plan.
  • Had another weddings photo shoot.
  • Reviewed our new transactional email templates.
  • Started analysing sales data for the previous year.

Read this week…

Doing next week…

  • Setting up advertising campaign.
  • Documenting drop-ship processes for RMSP.
  • Discussing the challenges of ecommerce reporting to the Finance Team.
  • Reviewing our Roadmap for April.
  • Analysing and reporting on the Gifts From The Heart range sales.
  • Working with the Events Team to raise awareness of the Online Shop.
  • Ecommerce Monthly Management Meeting.
  • Meeting with Community Fundraising to discuss the Pedometer Challenge.
  • Meeting with the Digital Optimisation Analyst to discuss how to use Qubit to personalise user journeys on the Online Shop.

Interesting stat of the week…

  • Of 525 products that sold on the Online Shop over the last twelve months the highest volume ten lines accounted for 51% of the total volume.

In the not too distant future….

  • Going to the Internet Retailing Expo.