Lots of analysis of sales, orders, units, returns, refunds, categories, departments and stock from the past twelve months to understand the ecommerce performance.
Met with Community Fundraising to talk about working together on the Pedometer Challenge programme to sell more pedometers, and the Celebrations site to create a more cohesive offering for our weddings business.
Started talking about using Qubit for personalising and optimsing links between the main website and the Online Shop, including some quick wins of showing related merchandise on event sign-up confirmation pages.
Worked with the PR team to develop a case study around a supporter using our wedding favours at their wedding.
Set up Facebook advertising for the Online Shop to drive more potential customers.
The Ecommerce Monthly Management Meeting where we discussed the projects roadmap and agreed our strategic priorities for the next twelve months.