Weeknotes #34

What happened this week…

  • Lots of analysis of sales, orders, units, returns, refunds, categories, departments and stock from the past twelve months to understand the ecommerce performance.
  • Met with Community Fundraising to talk about working together on the Pedometer Challenge programme to sell more pedometers, and the Celebrations site to create a more cohesive offering for our weddings business.
  • Started talking about using Qubit for personalising and optimsing links between the main website and the Online Shop, including some quick wins of showing related merchandise on event sign-up confirmation pages.
  • Worked with the PR team to develop a case study around a supporter using our wedding favours at their wedding.
  • Set up Facebook advertising for the Online Shop to drive more potential customers.
  • The Ecommerce Monthly Management Meeting where we discussed the projects roadmap and agreed our strategic priorities for the next twelve months.

Read this week…

Doing next week…

  • Our Facebook advertising is going live to target potential wedding favours customers.
  • Arranging finance transfers to give the Fundraising Team the money we made for them.
  • Analysing the past year’s performance data for the Online Shop.
  • Going to the ‘Catalysts of Change’ retail technology event to learn more about how to use Qubit for personalisation.
  • Attending the Internet Retailing Conference to find out what’s new in the ecommerce industry.
  • More photos of our range of Fascinators.

Interesting stat of the week…

  • Comparing March 2017 with March 2016, we’re 5% up on Sales, 2% down on Orders, and 48% up on Units.

In the not too distant future….

  • Annual report of the performance of the Online Shop.