Week Notes #42

What happened this week…

  • Reviewed the Online Shop to begin planning for design changes.
  • Attended Procurement Training and learned about negotiation techniques.
  • Wrote requirements for Online Shop and Ebay blended search results.
  • Spoke to third party events organisers about Facebook posts.
  • Launched a Facebook competition to name our new teddy bear.
  • Set up Facebook advertising to Events Participants.
  • Made changes to the Online Shop’s navigational structure.
  • Ecommerce Monthly Management Meeting to review our projects roadmap.

Read this week…

Doing next week…

  • Learning about a new merchandise planning system.
  • Writing the requirements for a Facebook Shop.
  • Personalisation research.
  • Analysing the weddings Facebook advertising.
  • Making some initial design changes to the Online Shop.
  • Announcing the winner of the ‘name the bear’ competition.

Interesting stat of the week…

  • So far in May, 36% of orders have been ‘assisted conversions’, which means the customer came to the online shop multiple times from multiple sources, e.g. email, BHF websites, and directly. 15% of conversions were by Referral and Direct, which means they came from BHF websites and directly to the Online Shop before placing their order.

In the not too distant future….

  • Selling CPR kits