Weeknotes #44

What happened this week…

  • Kicked off the project to look at selling CPR Kits on the Online Shop.
  • Met the new Fundraising Digital Business Partner.
  • Completed the MyMarathon Sales Report.
  • Created the Amazon listings for Fascinators.
  • Created awesome WIBI t-shirts that won 1st and 3rd place in the Northampton office competition.

Read this week…

Doing next week…

  • Speaking to a new supplier to begin developing a new business model for Ecommerce.
  • Meeting with iWeb to talk about work over the next few months.
  • Exploring Ecommerce Customer Service Issues with the Business Improvements Team.
  • Discussing how to build integrations into our Finance systems.
  • Sending My Marathon Product Survey emails.
  • Final Week for L2B Sales.
  • Designing automated email journeys.
  • Discussing selling Gala Tickets on the Online Shop.

Interesting stat of the week…

  • Over the past week 65% of traffic were by women, but only 47% of revenue, with men providing 53% of revenue and a conversion rate 3.95%. 

In the not too distant future….

  • Evolving six business models for Ecommerce.