Weeknotes #49

What happened this week…

• RMSP Key User Familiarisation for Buying & Merchandising.
• Had our first of many User Testing sessions to find out how people use the Online Shop.
• Began setting up Christmas cards.
• Made some small changes to the improve the customer experience on the Online Shop.
• Created marketing materials for the Summer Sale.
• RMSP Solution Design for Inventory & Warehousing and Interfaces.
• Meet with the Finance Team to discuss how to automate importing sales records into the finance system.
• Began to tackle our Google Organic Listing issue.

Read this week…

• How to Run a Cheap, Fast, & Incredibly Useful User Test
• 10 Simple Tips to Improve User Testing
• Customer Service Reviews are the story
• 11 Customer-Centric Ways to Grow Your Ecommerce Revenue
• Making the move to user research
• Mobile First Design: What It Is & Why You Should Care
• Body & Mind Chatbots

Doing next week…

• Working through the AX Business Process Catalogue to best standard functionality.
• More user testing to build up our knowledge about how people use the Online Shop.
• Interface Workstream workshops to design the interface between AX and Magento.
• Begin testing Qubit for personalisation and testing on the Online Shop.
• Visiting CountryWide to see how they are using AX.
• Preparing to launch the Summer Sale.
• Starting product development for the new range to support the Allstars Games for Schools programme.
• Meeting with PS&S to discuss selling CPR Kits.

Interesting stat of the week…

• Throughout July so far, 42% of visitors to the Online Shop used mobiles, but these visitors only viewed 35% of all the pages viewed, and placed only 27% of the orders.

In the not too distant future….

• Single Sign On between the Online Shop and the main BHF website.

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