Weeknotes #53

Admin on 11/08/2017

What happened this week…

  • Launched Christmas cards and sold our first pack on the 7th August.
  • Set up the new trolley tokens for the new pound coin.
  • RMSP workshops to plan interfaces between Magento and AX, and AX and the Warehouse.
  • Completed the requirements for taking Donations on the Online Shop.
  • Wrote a presentation about our wedding favours.
  • Tested the new search functionality for the Online Shop.
  • Tested product data feeds for advertising.
  • Tested the new transactional email templates.
  • User research to find out if visitors use Related Products on the Online Shop.

Read this week…

Doing next week…

  • Attending the first Retail Digital Innovation Group.
  • RMSP Interfaces workshop for Magento.
  • Setting up for selling tickets for the Beating Hearts Ball.
  • Scheduling Magento dev work for increasing donations on the Online Shop.
  • Scheduling testing of the Magento dev work for the Facebook Shop.
  • Working with WorldPay to automate finance reporting.
  • Visiting our Warehouse to review performance and plan for the near future.

Interesting stat of the week…

  • Our top conversion paths in August were Referral from the main website and Direct traffic, which accounted for 18.3% of conversions, Email and Direct, which accounted for 12.5%, and Organic Search and Direct, which gave us 10% of conversions. This tells us that we depend Referral, Email and Organic traffic for building awareness and interest, and then people come back to the Online Shop later to place an order.

In the not too distant future….

  • Taking a lot more donations on the Online Shop.