Weeknotes #56

Admin on 01/09/2017

RMSP Ecommerce processes workshop to define to-be processes.
Launched the new Defibrillator Signs and Posters, and created a new category on the Online Shop called ‘Health’.
Reviewed all the currently in-scope and new-required interfaces for Ecommerce within RMSP.
Continued to add to our Christmas Card Marketing Plan and agreed budget.
Began collecting Attributes to extend product information in AX.
Approved development work on the new Weekly Finance Reports to automate sales reporting.
Set up categories in Magento to feed products into our new Facebook Shop.

Reviewing all the information we need to collect from third-parties to support interfaces for RMSP.
Confirming all the interfaces that are required to support data transfer between Ecommerce systems.
Updating the Ecommerce Marketing Plan.
Beginning to advertise Christmas cards.
Setting up for World Heart Day at the end of September.

Comparing August this year to August last year, Sessions are up 33%, Users are up 35%, Pageviews are up 26%, Checkout success is up 16%, Account sign-ups are up 42%, transactions are up 17%, Average Order Value is up 26% and Revenue is up 48%. It’s been a pretty successful month.

Analysing campaign sign-up and purchase data to understand how marketing and product affect the customer journey.