Weeknotes #58

What happened this week…

  • The new transactional email templates went live.
  • Tested Hourly Order Exports to help the warehouse be more efficient in their order picking.
  • Analysed call volumes and phone orders.
  • Tested the new Weekly Finance Reports to automate our financial reporting.
  • Met with our warehouse team to talk about the changes required as part of RMSP.
  • Set up the tests for our Facebook Shop.
  • Arranged for Christmas cards to be featured in the Heart Matters email newsletter in November.
  • Designed our first marketing email for Christmas cards to go with 100 days till Christmas.
  • Met the new Email Marketing Manager and talked about automating emails.

Read this week…

Doing next week…

  • Reviewing Attributes in AX and how we’ll use them.
  • Collating AX/Magento interface requirements.
  • Working with the warehouse to help them utilise the new hourly order export files.
  • Writing more development project requirements.
  • Reviewing our Customer Services improvement plan.
  • Reviewing Christmas card advertising.
  • Preparing for the Ecommerce Monthly Management meeting.
  • Starting marketing for World Heart Day.

Interesting stat of the week…

  • Christmas cards this year compared to last year: The first page of products has seen a 272% increase in unique pageviews, conversion rate for all Christmas card pages is up 34%, and Christmas card revenue is up 116%. That’s a good start.

In the not too distant future….

  • Ecards and digital products.