Weeknotes #60

What happened this week…

• Went to the iWeb Innovation Day and got lots of ideas for future improvements.
• Made changes to the data feeds to support advertising for Christmas cards.
• Monthly Finance meeting to review reporting and identify improvements.
• Met with the Social Team to prepare for our Facebook Shop going live.
• Ecommerce Monthly Management Meeting to begin thinking about our new strategy.

Read this week…

• The Customer Journey Mapping Guide to Getting Started
• 4 data types you need to understand the customer journey
• John Lewis becomes the first UK retailer to trial Facebook 360 Collections ads
• GDPR: An explanation of data retention and why it is important for charities
• 8 Overlooked Mobile Design Best Practices You Need to Implement
• How to Turn Product Pages into High Converting Landing Pages
• The Iteration Engine: How Focused Consumer Testing Leads to Compounding Growth

Doing next week…

• Reviewing interface design documents for RMSP.
• Market research at a wedding fair.
• Launching CPR Training Kits on the Online Shop.
• Advertising Christmas cards across more platforms.
• Testing the new donations customer journey.
• Meeting with the Optimisation Team to get Qubit set up for testing.
• Writing requirements for the interfaces between AX and Magento.
• Planning for introducing Freshdesk for Ecommerce.

Interesting stat of the week..

• Of all the customers that go into the checkout flow, 47% come from the main website, and once on the basket page 14% continue to shop, 22% exit the site, and 64% go on to the next checkout page.

In the not too distant future….

• Taking donations on the Online Shop.

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