Week notes #96

What happened this week…

  • Discussed the public positioning of the chain of survival.
  • Mocked-up a page on the Online Shop for selling defibrillators.
  • Added 7 new greetings cards to the Online Shop.
  • Interviewed First Aiders about defibrillators in their workplaces.
  • User tested menu categories on the Online Shop.
  • Learned about a competitor’s sales process.
  • Requested images of people wearing items from the Online Shop for the new homepage.
  • Booked onto the iPos training course to support selling defibrillators logistics processes.
  • Discussed the Online Shop at Phase 1 of RMSP.
  • Prepared for a presentation about our plans for selling defibrillators.

Read this week…

Doing next week…

  • Holding the Accessories Team monthly meeting to discuss clothing rebuys.
  • Meeting to discuss evolving how we buy for our supporter range.
  • Putting together our Christmas Card Advertising plan.
  • Discussing stakeholder communication plans.
  • Gathering Christmas Card product information.
  • Meeting the new Web Applications Solution Architect.
  • Learning how to set up contact forms on the main website.
  • Discussing data protection for selling defibrillators.
  • Testing the new Magento 2 site.

Interesting stat of the week…

  • Comparing the first five months of this year to the same period last year, we’ve seen Conversion Rate increase by 42%. The greatest increase was 319% from Social traffic, then 57% increase from Referral traffic and a 37% increase from Organic traffic

In the not too distant future….

  • A ‘test and learn’ approach to new products on the Online Shop.