Started receiving lots of positive reviews on Trustpilot.
Customer Journey mapping using See, Think, Do, Care, which will evolve into our Ecommerce Marketing Plan.
Updated the roadmap for Magento to include all the development work we want to do over the next six months.
Attended the RMSP Programme Board meeting.
Designed emails to go to 300k supporters and all our suppliers.
Met with our Business Improvement Project lead to talk about our Customer Services project and how we can bring it together with other Customer Services improvements.
Met with iWeb, our Magento development agency to discuss the development roadmap.
Preparing the send list of 300k supporters for our Christmas cards email.
Customer Services presentation for the Ecommerce Working Group.
Interesting stat of the week…
We sent 574 emails requesting a review of the Online Shop and had a response rate of 6.62%, better than the industry average of 5.7%. 38 customers wrote reviews and all of them gave us five stars.
In the not too distant future….
Better finance reporting to provide the business with a clearer idea of the profitability of Ecommerce.