Reviewing our processes for selling defibrillators and looking for improvements.
Launching the Central Ordering site.
Improving the defibrillators chatbot.
Receiving stock of more Blood Pressure Monitors.
Discussing possible directions for selling furniture online and marketing support.
Improving Blood Pressure Monitor product pages.
Reviewing clothing rebuys with the Accessories Team.
Interesting stat of the week…
Our best performing customer segments for selling defibrillators are Construction companies at 50% conversion rate, Youth Groups at 40% conversion rate, and Estate Agents at 33%. We think the speed at which an organisation can make a decision, place an order and pay for their defibrillator is the driving factor in the high conversion rate rather than them being large customer segments for us or those segments wanting defibrillators more than others.
In the not too distant future…
Presenting options for directions for selling furniture online.