Weeknotes #138

What happened this week…

• Set our roadmap for 19/20 and set Objectives and Key Results.
• Answered defibrillator enquiries.
• Met with the new CRO specialist to discuss visual testing on the Online Shop.
• Chatted about making a chatbot for volunteers.
• Finished document upload functionality on the Central Ordering site.
• Received stock of our new leisure clothing.
• Began thinking about how to build a ‘Defibrillator Advice Centre’.
• Discussed how the Central Ordering Site will help with continuous improvements at CSC.
• Discussed taking payments for House Clearance’s on the Online Shop.
• Attended the Overherd talk on digital in charities.

Read this week…

• Delivering ‘the right’ 80/20
• Charity Comms Innovation report – Innovation from all angles
• How we made the country’s most accessible grocery shopping app (without anyone noticing)
• Examining consumer purchasing behavior through Alexa and Google Home
• Small, But Fierce: Why Micro-Fulfillment Centers Are Gaining Traction In Retail
• 20 Product Prioritization Techniques: A Map and Guided Tour
• What makes a challenger brand? (Four key characteristics)

Doing next week…

• Training with CSC on the Central Ordering site.
• Scoping the defibrillator buyers user journey with the content experience team.
• Discussing the Ecommerce roadmap for the first quarter of 19/20.
• Attending the Internet Retailing Expo.
• Arranging for photography of the new clothing.
• Writing marketing briefs for new products.
• Setting up bundle products for defibrillators.
• Collecting feedback from the Events teams to improve Tickets.
• Updating our Terms & Conditions to include recommendations for defibrillators.

Interesting stat of the week…

• Throughout March, 73% of users visited the site on mobile or tablet devices, and although spending less time than desktop users (1 min 17 secs for mobile against 2 min 06 secs for desktop), the bounce rate was considerable lower (30% for mobile against 44% for desktop). Desktop converts better (3.1% on desktop against 1.6% on mobile) and accounts for 59% or revenue.

In the not too distant future…

• Reviewing our plan for selling furniture online.

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