Scoping the defibrillator buyers user journey with the content experience team.
Discussing the Ecommerce roadmap for the first quarter of 19/20.
Attending the Internet Retailing Expo.
Arranging for photography of the new clothing.
Writing marketing briefs for new products.
Setting up bundle products for defibrillators.
Collecting feedback from the Events teams to improve Tickets.
Updating our Terms & Conditions to include recommendations for defibrillators.
Interesting stat of the week…
Throughout March, 73% of users visited the site on mobile or tablet devices, and although spending less time than desktop users (1 min 17 secs for mobile against 2 min 06 secs for desktop), the bounce rate was considerable lower (30% for mobile against 44% for desktop). Desktop converts better (3.1% on desktop against 1.6% on mobile) and accounts for 59% or revenue.