Week Notes #6

What happened this week…

  • Wrote a presentation for the Heads of Fundraising about why and how we should work more together.
  • Started planning the rollout of Trustpilot reviews for Online Shop customers.
  • Customer Segment Analysis.
  • Designed the first Christmas cards marketing email.
  • The job advert for an Ecommerce Executive went live.
  • Met with the Corporate Team to talk about marketing Christmas cards.
  • Experimented with Slack and Google Calendar integrations to build a marketing plan workflow.

Read this week…

Doing next week…

  • Launching Heartfelt for pre-order.
  • Not presenting to the Heads of Fundraising (the meeting was cancelled).
  • More customer segmentation work.
  • Sending our first Christmas cards marketing email.
  • Reviewing logistics process mapping.
  • Talking about selling Blood Pressure Monitors.
  • Preparing for the next Ecommerce Monthly Management Meeting.

Interesting stat of the week…

  • A year ago the largest age group of customers was 45 – 54 at 27%, but now the largest age group is 35 – 44 at 33%, so we’re getting younger customers.

In the not too distant future….

  • Interviewing for the Ecommerce Executive role.