Weeknotes #76

What happened this week…

• Photographed and set up Gifts From The Heart products.
• Began writing requirements and defining logic for the RMSP interfaces between AX and Magento.
• Completed a Data Privacy Impact Assessment for the Ecommerce business.
• Planned marketing for the Gifts From The Heart range.
• Held the Ecommerce Management Meeting for January.
• Began writing our defibrillator project plan and marketing strategy.
• Got Photoshop to improve our product photography.
• Brainstormed what the new clothing range would look like.
• Looked at cameras to improve our product imagery.

Read this week…

• E-Commerce In 2018: Here’s What The Experts Are Predicting
• Mobile Selling: How to Make a Big Impact on a Small Screen
• 21 don’ts of website SEO
• 9 Effective Tips on Visual Hierarchy
• Key findings from our Digital Charity Survey 2018
• Modern Agile Keynote by Joshua Kerievsky

Doing next week…

• Discussing chatbots with the Social Team.
• Planning our new clothing range with the new branding.
• Meeting to discuss the website rebrand project.
• Writing more requirements for the interfaces between AX and Magento.
• Refining the requirements for the rebuild of the Online Shop.
• Meeting the PR team to talk about a possible new project.
• Planning for Wear It. Beat It.
• Improving category page meta tags.
• Planning sales targets for next year.

Interesting stat of the week…

• Comparing desktop traffic with mobile, customers using desktop purchased 52.6% of all the units sold in 2017, whilst mobile users purchased 28.5% of all units. And the average order value for desktop users is 34% higher than for mobile users.

In the not too distant future….

• Analysing customer phone contacts.

• Category: Weeknotes
• Tag: weeknotes