Interface. Integrate. Iterate.

Good product management creates an interface between the organisation and it’s supporters and service users

The interfaces allow organisations to understand the needs of people using their product and services.

Good product management creates integration within the organisation

The integration occurs vertically between strategic leadership and technical delivery and horizontally between teams and functions across the organisation to create alignment around meeting the user’s needs.

Good product management iterates on solutions using fast feedback loops to continuously improve

The iterations .