Week Notes #7

What happened this week…

  • Launched Heartfelt, along with international shipping.
  • Reviewed CV’s submitted for the Ecommerce Executive role.
  • Sent Heartfelt and Christmas Card marketing emails.

Read this week…

Doing next week…

  • Going to a Commerce Futures Conference on Marketplaces.
  • Discussing the SEO strategy for Reviews.
  • Going to Ecommerce Expo.
  • Getting a refund from Waterstones for my pre-order of Heartfelt.
  • The Ecommerce Monthly Management Meeting.

Interesting stat of the week…

  • We sold 67 copies of Heartfelt so far, the first order was placed less than 2 and ½ hours of launch, and we have orders from countries including Australia, US, New Zealand, Finland.

In the not too distant future….

  • An Ecommerce Executive to help with the Online Shop.

Week Notes #6

What happened this week…

  • Wrote a presentation for the Heads of Fundraising about why and how we should work more together.
  • Started planning the rollout of Trustpilot reviews for Online Shop customers.
  • Customer Segment Analysis.
  • Designed the first Christmas cards marketing email.
  • The job advert for an Ecommerce Executive went live.
  • Met with the Corporate Team to talk about marketing Christmas cards.
  • Experimented with Slack and Google Calendar integrations to build a marketing plan workflow.

Read this week…

Doing next week…

  • Launching Heartfelt for pre-order.
  • Not presenting to the Heads of Fundraising (the meeting was cancelled).
  • More customer segmentation work.
  • Sending our first Christmas cards marketing email.
  • Reviewing logistics process mapping.
  • Talking about selling Blood Pressure Monitors.
  • Preparing for the next Ecommerce Monthly Management Meeting.

Interesting stat of the week…

  • A year ago the largest age group of customers was 45 – 54 at 27%, but now the largest age group is 35 – 44 at 33%, so we’re getting younger customers.

In the not too distant future….

  • Interviewing for the Ecommerce Executive role.

Week Notes #5

What happened this week…

  • Wrote up last week’s Ecommerce Working Group meeting
  • Cost analysis on data licenses and delivery charges
  • Started working on a Project Prioritisation framework
  • Did some best practice comparison with our work experience student
  • Answered some interesting customer service queries

Read this week…

Doing next week…

  • Doing more setup work for our first steps into multi-channel international selling.
  • Finalising the Heartfelt marketing plan
  • Promoting the new Ecommerce Executive role
  • Preparing for presenting to the Heads of Fundraising
  • Designing lots of emails for Christmas Cards, Heartfelt and Manchester to Brighton Bike Ride.
  • Working with the Corporate Team to promote Christmas Cards to our corporate partners.

Interesting stat of the week…

  • The Donation Place Cards have the highest Average Quantity per Order at 76. Must be a few supporters having autumn weddings.

In the not too distant future….

  • Customer Segment dashboards with combined data from multiple sources

Week Notes #4

What happened this week…

  • Getting ready for the launch of Heartfelt.
  • Visited Channel 4 to learn about advertising on TV and VOD.
  • Ecommerce Monthly Management Meeting to prepare for the EWG.
  • Ecommerce Working Group meeting to review project progress and refine the strategy for growth.

Read this week…

Week Notes #3

What happened this week…

  • Reported on the first full week of Christmas Card sales at 81% up on the same week last year.
  • Kicked-off another phase of the Process Mapping Project.
  • Made a Reporting process map.
  • Started a Magento development roadmap, and wrote lots of requirements.
  • Reviewed sales of London to Brighton Travel Tickets and Clothing, and started planning for next year.
  • Started planning for a complete Marketing Plan for the Online Shop.
  • Prepared for the Ecommerce Monthly Management Meeting and Ecommerce Working Group.
  • Set-up Related Products on all the Christmas Cards using a different approach to usual.

Read this week…

Doing next week…

  • PHD Innovation Session.
  • More investigation into Midas errors.
  • More development requirements.
  • Ecommerce Monthly Management Meeting.
  • Ecommerce Working Group.

Interesting stat of the week…

  • Comparing since the new site went live to the same period last year, the conversion rate has increased 66.61%.

In the not too distant future….

  • Trustpilot reviews.
  • More roadmapping.
  • A really complicated Marketing Plan.

Week Notes #2

What happened this week…

  • Reported another 31% increase in sales compared to the same week last year. That puts this year’s revenue 73% up on the same time last year.
  • Sold our first Christmas card, the Polar Express.
  • Went to SoAmpli training to learn how to use our new social amplification platform, and had a really interesting chat with a Community Fundraising Manager.
  • Improved Christmas Card product listings.
  • Reviewed the logistics process maps that have been completed so far.
  • Wrote a project plan for more Ecommerce Process Mapping.
  • Met with the new RMSP BA.
  • Wrote a report on London to Brighton sales on the Online Shop.
  • Met with our logistics company.

Read this week…

Interesting stat of the week…

  • The bounce rate for July was 39.66%, down 9.91% from 44.02% for the same period last year.

Doing next week…

  • Kicking off another part of the Ecommerce Process Mapping Project
  • Preparing for the Ecommerce Monthly Management Meeting and the Ecommerce Working Group.
  • Sharing the Ecommerce Projects Roadmap and talking about better working with Fundraising.
  • Working on the Heartfelt marketing plan.
  • Starting to think about what an Annual Marketing Plan for the Online Shop might include.
  • Investigating errors in last year’s sales reports.

In the not too distant future….

  • Better order notification emails for customers.
  • Building a better returns process for customers, logistics and reporting.

Week Notes #1

Did this week…

  • Reported a 31% increase to revenue against the same week last year.
  • Documented the Online Product Lifecycle.
  • Tested International Shipping development in Magento.
  • Experimented with Customer Support solutions.
  • Launched our new Running Vest and T-Shirts.
  • Wrote the Marketing Plan for Christmas cards.
  • Met with the Head of Mass Participation to establish better links between departments.
  • Launched Christmas Cards on the Online Shop.
  • Investigated an issue with the Merchandising System.
  • Received my badge for Ecommerce Expo.

Read this week…

Doing next week…

  • Improving the Christmas Cards listings with Related Products and better images.
  • SoAmpli Training.
  • Meeting the new RMSP Business Analyst.
  • Preparing for presenting to the Heads of Fundraising.
  • Monthly management meeting with our logistics company.
Here are some happy cats
Here are some happy cats