Weeknotes #108

What happened this week…

  • Worked on outstanding fixes on the new Online Shop.
  • Wrote the requirements for listing on Ebay through Magento.
  • Reviewed and signed-off the Phase 1 Sales interface between Magento and AX.
  • Reviewed the specs for the Community Fundraiser site.
  • Met with the B&M Giftware team to discuss Wedding rebuys.
  • Added the Beating Heart Beats Ball tickets to the Online Shop.
  • Discussed aligning Selling Defibrillators and Health at Work.
  • Reviewed the Defibrillator Suppliers Agreement.

Read this week…

Doing next week…

  • Meeting with Directors of Commercial and Healthcare Innovation to discuss timing of launching selling defibrillators.
  • Working on the Defibrillators Range Plan.
  • Writing specs for order exports for fundraising teams and dropship suppliers.
  • Working on content for defibrillator webpages.
  • Discussing selling new goods on Ebay with the B&M Teams.
  • Discussing Phase 2 Sales and Returns interfacing.

Interesting stat of the week…

  • Since the new site has been live Goal Completion (the customer completing their order and getting to the confirmation page) has increased 61%

In the not too distant future….

  • Automating order exports to improve efficiency for Ecommerce and Fundraising teams.

Weeknotes #107

What happened this week…

  • Wrote a scaling plan for selling defibrillators.
  • Revised the logistics processes for selling defibrillators.
  • Shifted operational tasks with the team.
  • Updated the Team Time Tracker to show where we spend our time.
  • Reviewed the Non-Disclosure Agreement for Freshdesk with Legal.
  • Discussed Finance Reporting with our new Finance Assistant.
  • Met with a Conversion Rate Optimisation Consultant.
  • Fixed issues in the sales export files.
  • Reviewed the Sales IDD for phase 1 & 2 of RMSP.

Read this week…

Doing next week…

  • Adding extra improvements to the Online Shop.
  • Working through interface timings between Magento and AX.
  • Meeting with the Giftware Team to discuss weddings rebuys.
  • Planning meetings for the Community Fundraiser site and Ebay Listings from the Online Shop.
  • Starting to write a marketing plan for 2019/20.
  • Preparing for a discussion about the timing of launching selling defibrillators.

Interesting stat of the week…

  • 25% of the people that buy from the Online Shop are aged between 25 and 34, 22% are aged between 45 and 54, and the lowest age group is 18 to 24 which accounts for only 7.3% of our customers.

In the not too distant future….

  • More Magento sites

Weeknotes #106

What happened this week…

  • Built a chatbot to user test getting location data from the user.
  • Wrote an IT service transition document for Freshdesk.
  • Worked with suppliers to quote for fundraising events clothing.
  • Discussed rebuys on CPR training products.
  • Launched the new online shop.
  • Started advertising Christmas cards.
  • Met with the Director of Services and Clinical Lead to update on selling defibrillators.
  • Drafted a supplier agreement for drop-ship suppliers.
  • Rewrote webpage content for defibrillators.

Read this week…

Doing next week…

  • Working through outstanding fixes on the new Online Shop.
  • Setting up defibrillators on the Online Shop.
  • Meeting with the Cards Buying & Merchandising Team.
  • Aligning defibrillator content with the National Defibrillator Network.
  • Discussing technical solutions for email sending from Freshdesk.

Interesting stat of the week…

  • Of our nineteen product groups, year to date sales for five of them are above average. Tickets is 939% above average sales, Weddings is 201% above average, Pin Badges 200%, Sports Clothing is 179% and Leisure Clothing is 122% above average sales.

In the not too distant future….

  • Selling Christmas cards on Ebay.

Weeknotes #105

What happened this week…

  • Lots of front end testing and UX improvements on the new Online Shop.
  • Produced a time tracker to provide data to inspect and adapt priorities.
  • Discussed supporting Events Teams clothing sourcing.
  • Tested file imports and exports.
  • Reviewed Ecommerce Team permissions in AX.
  • Attended the Social Teams ‘Events Chatbot’ washup.
  • Built new email templates in Magento2.
  • Discussed launching a new range of Celia Birtwell products.
  • Built a ‘Rule Builder’ spreadsheet for Freshdesk to establish a coordinated approach to automation of tickets.

Read this week…

Doing next week…

  • Finalising transactional email templates.
  • Rewriting website content for defibrillators.
  • Introducing Legacy Marketing to Freshdesk.
  • Starting to advert Christmas cards.
  • Updating the Ecommerce monthly cost tracker.
  • Sending out the next iteration of defibrillator onboarding emails.
  • Checking finance processes for defibrillators.

Interesting stat of the week..

  • The average Rate of Sale across all products is 4.17 a week, but the best performing product has a RoS of 193.67.

In the not too distant future….

  • Spec-ing API’s.

Weeknotes #104

What happened this week…

  • Launched new pin badges.
  • Validated the original RMSP requirements.
  • Updated the Director of Services and Clinical Lead about Selling Defibrillators.
  • Arranged the DNS switchover for the new Online Shop to go live.
  • Rewrote website pages for defibrillators.
  • Product information and image gathering for the new wedding ranges.
  • Set up payment providers and user roles on Magento 2.
  • Arranged data migration to the new Online Shop.
  • Took feedback on the second iteration of defibrillator onboarding emails.
  • Supported CSC to improve how they use Freshdesk.

Read this week…

Doing next week…

  • Launching the new weddings range.
  • Setting up the Magento / Dotmailer API and transactional emails.
  • Meeting with the Give in Celebration team to discuss cross marketing opportunities.
  • Washing-up the Events chatbot.
  • Discussing a coordinated reporting strategy for Freshdesk.
  • Discussing how to make registering defibrillators with the ambulance service easier.
  • Producing the third iteration of onboarding emails for defibrillators.
  • Discussing security permissions in AX.
  • Discussing the launch of the Celia Birtwell range online

Interesting stat of the week..

  • Comparing this year to date to the same period last year, Average Order Value has increased by 1%, Average Units per Order has decreased by 19%, and Average Value of a Unit has increased 24%.

In the not too distant future….

  • Testing Christmas card sales on Amazon.

Weeknotes #103

What happened this week…

  • Set up Christmas cards on the Online Shop.
  • Ecommerce / Giftware Team monthly meeting.
  • Started the discussion about how the BHF presents itself as an expert.Tested the new Online Shop.
  • Set up new Pin Badges.Helped the Fundraising Events Support Team get set up on Freshdesk.
  • Discussed IT changes ready for the new Online Shop.
  • Helped the Healthcare Innovation Marketing with their strategy.
  • Documented logistics processes for one of the Defibrillator suppliers.
  • Began designing customer sales invoices for AX.
  • Reviewed our T’s and C’s ready for selling Defibrillators.
  • Wrote content for the website Defibrillator pages.

Read this week…

Doing next week..

  • Validating requirements for testing in AX.
  • Launching new Pin Badges.
  • Meeting with the Social Team to review one of their chatbots.
  • Building Defibrillator Onboarding Emails.
  • Testing Magento 2 Functionality.
  • Writing more content for Defibrillators.
  • Writing a Customer Service User Guide for Magento 2.
  • Planning for Christmas Cards on Amazon test.

Interesting stat of the week…

  • Revenue Per Visitor is up 56% against last year.

In the not too distant future….

  • Christmas cards.

Weeknotes #102

What happened this week…

  • Meeting with the Cards and Books B & M Team to discuss cook books.
  • Reviewed Defibrillator advertising plan.
  • Tested payment interfaces for the new Online Shop.
  • Reviewed and tested file imports and exports.
  • Met with Defibrillator supplier to discuss logistics.Set up the home page for the new Online Shop.
  • Finalised the license for Magento.
  • Discussed the go live plan for the new Online Shop.

Read this week…

Doing next week…

  • Testing buying journey for the new Online Shop.
  • Building dotmailer transactional emails.
  • Meeting with the Giftware B & M Team.
  • Discussing Survival strategy, the chain of survival, and measurement.
  • Agreeing finance and logistics processes for Selling Defibrillators.
  • Meeting with the Fundraising Innovations Manager to discuss Defibrillators.
  • Mapping the customer journey for Selling Defibrillators with Corporate Partnerships.
  • Discussing Sales Invoices in AX.

Interesting stat of the week…

  • Comparing New and Returning visitors in July so far to the same dates last year, Conversion Rate for New Visitors has increased 48% and Returning Visitors has increased 38%.

In the not too distant future….

  • Defibrillator product training.

Weeknotes #101

What happened this week…

  • Volunteered at a BHF event.
  • Discussed the Sales Interface between Magento and AX.
  • Finalised t-shirt designs and briefed suppliers.
  • Discussed solutions to security issues with Freshdesk.
  • Discussed Christmas Card Marketing with the digital team.
  • Implemented a new stock counting process in the warehouse.
  • Designed onboarding emails for Selling Defibrillators.
  • Tested Magento 2 to prepare for launch.
  • Wrote Magento 2 guides for the Customer Service team.
  • Mapped Customer Service touch points for CPR and Defibs.
  • Went to a charity talk about user testing and understanding audience needs.

Read this week…

Doing next week..

  • Launching the new Online Shop.
  • Meeting with the Cards B&M Team to discuss books.
  • Producing Defibrillators range plan.
  • Planning testing selling Christmas cards on Amazon.
  • Producing Defibs content changes on the main website.
  • Testing Selling Defibs onboarding email automation.

Interesting stat of the week…

  • Comparing January to July of this year to last year, the conversion rate increased by 38.21% and Average Order Value increased by 3.73%.

In the not too distant future….

  • A new fundraising campaign.

Weeknotes #100

What happened this week…

  • Designed the home page for the new Online Shop.
  • Reviewed content across the site.
  • Had the Accessories Team monthly meeting to discuss new clothing.
  • Designed new t-shirts.
  • Magento 2 Training.
  • Quarterly Roadmap Planning Session.
  • Planned clearing old books stock.Began user testing t-shirt designs

Read this week…

Doing next week…

  • Discussing RMSP Phase 1 sales interface.
  • Discussing advertising for Christmas cards.
  • Testing transactional emails for the new Online Shop.
  • Discussing alignment between the national defibrillator network and selling defibrillators.
  • Testing finance processes for Selling Defibrillators.
  • Customer Service guide to using the new Online Shop.
  • Building onboarding emails for Selling Defibrillators.
  • Going to a talk about understanding customers through user testing.
  • Populating and testing the new Online Shop.

Interesting stat of the week…

  • In June, our average Revenue Per Visitor from referral traffic from the main website was £1.64. 17,403 users came from 878 different pages across the website.

In the not too distant future….

  • Selling furniture.

Weeknotes #99

Last week’s update…

  • 22nd June

What happened this week…

  • Reviewed the initial design for the new Online Shop.
  • Monthly Accessories meeting.
  • Planned for launching new Weddings range.
  • Built a customer service bot for Face a Fear.
  • Prepared for the Summer Sale.
  • Attended the Fundraising Innovation workshop.
  • Confirmed our license for Magento 2.
  • Began the Christmas cards Marketing Plan.
  • Wrote content for the Selling Defibs onboarding experience.
  • More competitor research on the defibrillator market.

Read this week…

Doing next week…

  • Building the new Online Shop emails.
  • Testing file exports for the new Online Shop.
  • Learning how to use Magento 2.
  • Discussing how to align the National Defibrillator Network with selling defibrillators.
  • Finalising designs for the new Online Shop.
  • Building the Selling Defibrillators onboarding emails.
  • Quarterly Online Shop Roadmap Planning Session.

Interesting stat of the week…

  • Comparing June 2018 to 2017, the number of new visitors with no shopping behaviour has dropped 28%, and for returning visitors it dropped 8%. This means that more of the visitors to the Online Shop have a greater intention to buy.

In the not too distant future….

  • Testing a new menu structure for the Online Shop