What happened this week…
- Worked on outstanding fixes on the new Online Shop.
- Wrote the requirements for listing on Ebay through Magento.
- Reviewed and signed-off the Phase 1 Sales interface between Magento and AX.
- Reviewed the specs for the Community Fundraiser site.
- Met with the B&M Giftware team to discuss Wedding rebuys.
- Added the Beating Heart Beats Ball tickets to the Online Shop.
- Discussed aligning Selling Defibrillators and Health at Work.
- Reviewed the Defibrillator Suppliers Agreement.
Read this week…
Doing next week…
- Meeting with Directors of Commercial and Healthcare Innovation to discuss timing of launching selling defibrillators.
- Working on the Defibrillators Range Plan.
- Writing specs for order exports for fundraising teams and dropship suppliers.
- Working on content for defibrillator webpages.
- Discussing selling new goods on Ebay with the B&M Teams.
- Discussing Phase 2 Sales and Returns interfacing.
Interesting stat of the week…
- Since the new site has been live Goal Completion (the customer completing their order and getting to the confirmation page) has increased 61%
In the not too distant future….
- Automating order exports to improve efficiency for Ecommerce and Fundraising teams.
What happened this week…
- Wrote a scaling plan for selling defibrillators.
- Revised the logistics processes for selling defibrillators.
- Shifted operational tasks with the team.
- Updated the Team Time Tracker to show where we spend our time.
- Reviewed the Non-Disclosure Agreement for Freshdesk with Legal.
- Discussed Finance Reporting with our new Finance Assistant.
- Met with a Conversion Rate Optimisation Consultant.
- Fixed issues in the sales export files.
- Reviewed the Sales IDD for phase 1 & 2 of RMSP.
Read this week…
Doing next week…
- Adding extra improvements to the Online Shop.
- Working through interface timings between Magento and AX.
- Meeting with the Giftware Team to discuss weddings rebuys.
- Planning meetings for the Community Fundraiser site and Ebay Listings from the Online Shop.
- Starting to write a marketing plan for 2019/20.
- Preparing for a discussion about the timing of launching selling defibrillators.
Interesting stat of the week…
- 25% of the people that buy from the Online Shop are aged between 25 and 34, 22% are aged between 45 and 54, and the lowest age group is 18 to 24 which accounts for only 7.3% of our customers.
In the not too distant future….
What happened this week…
- Built a chatbot to user test getting location data from the user.
- Wrote an IT service transition document for Freshdesk.
- Worked with suppliers to quote for fundraising events clothing.
- Discussed rebuys on CPR training products.
- Launched the new online shop.
- Started advertising Christmas cards.
- Met with the Director of Services and Clinical Lead to update on selling defibrillators.
- Drafted a supplier agreement for drop-ship suppliers.
- Rewrote webpage content for defibrillators.
Read this week…
Doing next week…
- Working through outstanding fixes on the new Online Shop.
- Setting up defibrillators on the Online Shop.
- Meeting with the Cards Buying & Merchandising Team.
- Aligning defibrillator content with the National Defibrillator Network.
- Discussing technical solutions for email sending from Freshdesk.
Interesting stat of the week…
- Of our nineteen product groups, year to date sales for five of them are above average. Tickets is 939% above average sales, Weddings is 201% above average, Pin Badges 200%, Sports Clothing is 179% and Leisure Clothing is 122% above average sales.
In the not too distant future….
- Selling Christmas cards on Ebay.
What happened this week…
- Lots of front end testing and UX improvements on the new Online Shop.
- Produced a time tracker to provide data to inspect and adapt priorities.
- Discussed supporting Events Teams clothing sourcing.
- Tested file imports and exports.
- Reviewed Ecommerce Team permissions in AX.
- Attended the Social Teams ‘Events Chatbot’ washup.
- Built new email templates in Magento2.
- Discussed launching a new range of Celia Birtwell products.
- Built a ‘Rule Builder’ spreadsheet for Freshdesk to establish a coordinated approach to automation of tickets.
Read this week…
Doing next week…
- Finalising transactional email templates.
- Rewriting website content for defibrillators.
- Introducing Legacy Marketing to Freshdesk.
- Starting to advert Christmas cards.
- Updating the Ecommerce monthly cost tracker.
- Sending out the next iteration of defibrillator onboarding emails.
- Checking finance processes for defibrillators.
Interesting stat of the week..
- The average Rate of Sale across all products is 4.17 a week, but the best performing product has a RoS of 193.67.
In the not too distant future….
What happened this week…
- Launched new pin badges.
- Validated the original RMSP requirements.
- Updated the Director of Services and Clinical Lead about Selling Defibrillators.
- Arranged the DNS switchover for the new Online Shop to go live.
- Rewrote website pages for defibrillators.
- Product information and image gathering for the new wedding ranges.
- Set up payment providers and user roles on Magento 2.
- Arranged data migration to the new Online Shop.
- Took feedback on the second iteration of defibrillator onboarding emails.
- Supported CSC to improve how they use Freshdesk.
Read this week…
Doing next week…
- Launching the new weddings range.
- Setting up the Magento / Dotmailer API and transactional emails.
- Meeting with the Give in Celebration team to discuss cross marketing opportunities.
- Washing-up the Events chatbot.
- Discussing a coordinated reporting strategy for Freshdesk.
- Discussing how to make registering defibrillators with the ambulance service easier.
- Producing the third iteration of onboarding emails for defibrillators.
- Discussing security permissions in AX.
- Discussing the launch of the Celia Birtwell range online
Interesting stat of the week..
- Comparing this year to date to the same period last year, Average Order Value has increased by 1%, Average Units per Order has decreased by 19%, and Average Value of a Unit has increased 24%.
In the not too distant future….
- Testing Christmas card sales on Amazon.
What happened this week…
- Set up Christmas cards on the Online Shop.
- Ecommerce / Giftware Team monthly meeting.
- Started the discussion about how the BHF presents itself as an expert.Tested the new Online Shop.
- Set up new Pin Badges.Helped the Fundraising Events Support Team get set up on Freshdesk.
- Discussed IT changes ready for the new Online Shop.
- Helped the Healthcare Innovation Marketing with their strategy.
- Documented logistics processes for one of the Defibrillator suppliers.
- Began designing customer sales invoices for AX.
- Reviewed our T’s and C’s ready for selling Defibrillators.
- Wrote content for the website Defibrillator pages.
Read this week…
Doing next week..
- Validating requirements for testing in AX.
- Launching new Pin Badges.
- Meeting with the Social Team to review one of their chatbots.
- Building Defibrillator Onboarding Emails.
- Testing Magento 2 Functionality.
- Writing more content for Defibrillators.
- Writing a Customer Service User Guide for Magento 2.
- Planning for Christmas Cards on Amazon test.
Interesting stat of the week…
- Revenue Per Visitor is up 56% against last year.
In the not too distant future….
What happened this week…
- Meeting with the Cards and Books B & M Team to discuss cook books.
- Reviewed Defibrillator advertising plan.
- Tested payment interfaces for the new Online Shop.
- Reviewed and tested file imports and exports.
- Met with Defibrillator supplier to discuss logistics.Set up the home page for the new Online Shop.
- Finalised the license for Magento.
- Discussed the go live plan for the new Online Shop.
Read this week…
Doing next week…
- Testing buying journey for the new Online Shop.
- Building dotmailer transactional emails.
- Meeting with the Giftware B & M Team.
- Discussing Survival strategy, the chain of survival, and measurement.
- Agreeing finance and logistics processes for Selling Defibrillators.
- Meeting with the Fundraising Innovations Manager to discuss Defibrillators.
- Mapping the customer journey for Selling Defibrillators with Corporate Partnerships.
- Discussing Sales Invoices in AX.
Interesting stat of the week…
- Comparing New and Returning visitors in July so far to the same dates last year, Conversion Rate for New Visitors has increased 48% and Returning Visitors has increased 38%.
In the not too distant future….
- Defibrillator product training.
What happened this week…
- Volunteered at a BHF event.
- Discussed the Sales Interface between Magento and AX.
- Finalised t-shirt designs and briefed suppliers.
- Discussed solutions to security issues with Freshdesk.
- Discussed Christmas Card Marketing with the digital team.
- Implemented a new stock counting process in the warehouse.
- Designed onboarding emails for Selling Defibrillators.
- Tested Magento 2 to prepare for launch.
- Wrote Magento 2 guides for the Customer Service team.
- Mapped Customer Service touch points for CPR and Defibs.
- Went to a charity talk about user testing and understanding audience needs.
Read this week…
Doing next week..
- Launching the new Online Shop.
- Meeting with the Cards B&M Team to discuss books.
- Producing Defibrillators range plan.
- Planning testing selling Christmas cards on Amazon.
- Producing Defibs content changes on the main website.
- Testing Selling Defibs onboarding email automation.
Interesting stat of the week…
- Comparing January to July of this year to last year, the conversion rate increased by 38.21% and Average Order Value increased by 3.73%.
In the not too distant future….
- A new fundraising campaign.
What happened this week…
- Designed the home page for the new Online Shop.
- Reviewed content across the site.
- Had the Accessories Team monthly meeting to discuss new clothing.
- Designed new t-shirts.
- Magento 2 Training.
- Quarterly Roadmap Planning Session.
- Planned clearing old books stock.Began user testing t-shirt designs
Read this week…
Doing next week…
- Discussing RMSP Phase 1 sales interface.
- Discussing advertising for Christmas cards.
- Testing transactional emails for the new Online Shop.
- Discussing alignment between the national defibrillator network and selling defibrillators.
- Testing finance processes for Selling Defibrillators.
- Customer Service guide to using the new Online Shop.
- Building onboarding emails for Selling Defibrillators.
- Going to a talk about understanding customers through user testing.
- Populating and testing the new Online Shop.
Interesting stat of the week…
- In June, our average Revenue Per Visitor from referral traffic from the main website was £1.64. 17,403 users came from 878 different pages across the website.
In the not too distant future….
Last week’s update…
What happened this week…
- Reviewed the initial design for the new Online Shop.
- Monthly Accessories meeting.
- Planned for launching new Weddings range.
- Built a customer service bot for Face a Fear.
- Prepared for the Summer Sale.
- Attended the Fundraising Innovation workshop.
- Confirmed our license for Magento 2.
- Began the Christmas cards Marketing Plan.
- Wrote content for the Selling Defibs onboarding experience.
- More competitor research on the defibrillator market.
Read this week…
Doing next week…
- Building the new Online Shop emails.
- Testing file exports for the new Online Shop.
- Learning how to use Magento 2.
- Discussing how to align the National Defibrillator Network with selling defibrillators.
- Finalising designs for the new Online Shop.
- Building the Selling Defibrillators onboarding emails.
- Quarterly Online Shop Roadmap Planning Session.
Interesting stat of the week…
- Comparing June 2018 to 2017, the number of new visitors with no shopping behaviour has dropped 28%, and for returning visitors it dropped 8%. This means that more of the visitors to the Online Shop have a greater intention to buy.
In the not too distant future….
- Testing a new menu structure for the Online Shop