What happened this week…
- Met with the Cards team to prepare for Christmas Cards.
- Discussed building testing a customer services chatbot.
- Set the Christmas cards advertising budget.
- Reviewed dropship processes for phase 1 of RMSP.
- Created banner images for the new Online Shop.
- Confirmed the license for Magento 2.
- Wrote descriptions and took photos for Christmas cards.
- Took part in a card sort exercise for CPR content on the website.
- Met with iWeb, our Magento agency.
- Began reviewing the frontend of the new Online Shop.
- Audited the content for the Selling Defibs onboarding journey.
- Discussed events merchandise with the Events Team.
- Met with a new supplier for supporter merchandise
Read this week…
Doing next week…
- Testing the front end of the new Online Shop.
- Meeting with the Giftware team.
- Gathering product information for Defibrillators.
- Fundraising Innovation Workshop.
- Discussing setting up Dotmailer for the Online Shop and Selling Defibrillators.
- Supporting Retail Customer Services to go live with Freshdesk.
- Gathering product information for the new wedding ranges.Setting up Beating Hearts Ball tickets.
- Sharepoint training
Interesting stat of the week…
- Last week, 33% of our customers came to the Online Shop from organic search. That’s a 472% increase on the same week last year.
In the not too distant future….
- Magento 2 User Guides for Customer Services.
What happened this week…
- Redesigned our Delivery Note in the new branding.
- Began planning stakeholder engagement and communication for Selling Defibs.
- Met with the Buying Team to move to a quicker buying model for Supporter range.
- Built a customer service chatbot using the Freshdesk API.
- Learned how to set up forms in SiteCore.
- Spoke to NHS Digital about ambulance service open source data.
- Confirmed data protection processes for Selling Defibs.
- Supported Retail Customer Services in setting up Freshdesk.
- Presented a Selling Defibs project update to the Commercial Director.
- Discussed website structure and content for Selling Defibs.
- Discussed finance processes for CPR kits, Defibrillators and Health At Work.
Read this week…
Doing next week…
- Planning for a summer sale event.
- Discussing a chatbot for Customer Services.
- Writing descriptions and creating images for Christmas cards.
- Meeting with the Cards team to plan Christmas cards.
- Reviewing dropship processes for phase 1 of AX.
- Meeting with our Magento agency to discuss progress with M2.
- Writing test cases for Magento 2 functionality.
- Meeting with the Events Marketing Team to discuss Events Merchandise.
- Meeting with a branded products supplier.
Interesting stat of the week..
- Comparing Conversion Rates by Traffic Source over the last six weeks to the same time last year, Social has increased 325%, Paid Search has increased 91% and Referral has increased 80%
In the not too distant future…
- A new range of Supporter goods.
What happened this week…
- Discussed the public positioning of the chain of survival.
- Mocked-up a page on the Online Shop for selling defibrillators.
- Added 7 new greetings cards to the Online Shop.
- Interviewed First Aiders about defibrillators in their workplaces.
- User tested menu categories on the Online Shop.
- Learned about a competitor’s sales process.
- Requested images of people wearing items from the Online Shop for the new homepage.
- Booked onto the iPos training course to support selling defibrillators logistics processes.
- Discussed the Online Shop at Phase 1 of RMSP.
- Prepared for a presentation about our plans for selling defibrillators.
Read this week…
Doing next week…
- Holding the Accessories Team monthly meeting to discuss clothing rebuys.
- Meeting to discuss evolving how we buy for our supporter range.
- Putting together our Christmas Card Advertising plan.
- Discussing stakeholder communication plans.
- Gathering Christmas Card product information.
- Meeting the new Web Applications Solution Architect.
- Learning how to set up contact forms on the main website.
- Discussing data protection for selling defibrillators.
- Testing the new Magento 2 site.
Interesting stat of the week…
- Comparing the first five months of this year to the same period last year, we’ve seen Conversion Rate increase by 42%. The greatest increase was 319% from Social traffic, then 57% increase from Referral traffic and a 37% increase from Organic traffic
In the not too distant future….
- A ‘test and learn’ approach to new products on the Online Shop.
Last week’s update…
What happened this week…
- Documented finance processes for Selling Defibrillators.
- Went to a GDPR webinar.
- Had a meeting with our logistics supplier to discuss improving stock accuracy.
- Reviewed the AX Test Plan.
- Wrote user testing interview questions.
- Events Chatbot went live.
- Discussed stakeholder communication for the Selling Defibrillators project.
Read this week…
Doing next week…
- Product development meeting with the Accessories Team.
- Documenting the value proposition for Selling Defibrillators.
- Finishing the new Supporter products range plan.
- User research with First Aiders and Health & Safety Managers.
- Signing off the designs for the new Online Shop.
Interesting stat of the week…
- Comparing the Conversion Rate in May 2017 to May 2018, we’ve seen an increase by 50% from 3.9% to 5.9%
In the not too distant future….
Last week’s update…
What happened this week…
- Reviewed how the Online Shop will work when AX goes live.
- Had our first monthly meeting with the giftware team.
- Launched the red glitter wedding favour pin badges and sets.
- Went to iWebLive, to learn about the future of Magento.
- Attended a talk about Blockchain in charities.
- Held a customer journey mapping session for selling defibrillators.
- Finalised new Online Shop designs.
Read this week…
Doing next week…
- Meeting with our logistics company to review the past month.
- Writing user testing plans for selling Defibrillators.
- Discussing the brand positioning of selling Defibrillators.
- Meeting Mickey and jumping of fountains.
Interesting stat of the week…
- Looking at the 329 different products we’ve sold since the beginning of January, the top ten per cent of products accounted for 57% of unique purchases.
In the not too distant future….
- User testing the commercial proposition for selling Defibrillators.
Last week’s update…
What happened this week…
- Met with a Defibrillator supplier.
- Worked with the UX Team on the final designs for the new Online Shop.
- Defined some of the commercial proposition for selling defibrillators.
- Agreed a direction for Ecommerce for phase 1 of RMSP.
- Fixed automatic replies in Freshdesk.
- Met the new Digital Product Manager.
- Discussed the Stock Adjustment IDD.
- Submitted the Events ChatBot for review.
Read this week…
Doing next week…
- Refining the Defibrillator proposition.
- Holding our first monthly product meeting with the Giftware Team.
- Setting up our new Dotmailer account.
- Attending iWeb live.
- Going to a talk about Blockchain in the charity sector.
- Running a Defibrillator customer journey mapping workshop.
- Discussing finance processes for supporting defibrillator sales.
Interesting stat of the week…
- Comparing traffic from the main website to the Online Shop over the previous two weeks of this year to last year, we’ve seen a 36% drop in unique visitors but an increase of 57% in revenue, 71% in transactions, and 146% in revenue per visitor.
In the not too distant future….
- A Defibrillator Marketing Plan.
What happened this week…
- Reviewed the Stock Adjustments Interface Design Document.
- Attended the GDPR webinar.
- Discussed options for Online Shop interfaces into AX.
- Attended the RMSP New Goods product set-up demo.
- Did user testing with the new Online Shop designs.
- Planned a Customer Journey Mapping session for Selling Defibs.
- Reviewed Magento 2 functional requirements.
- Added new cards to the Online Shop.
- Finalised the new Supporter range proposal.
- Met with a Defibrillators supplier.
- Worked with the Survival Team on a chatbot for Restart A Heart Day.
Read this week…
Doing next week…
- Finalising the first batch of designs for the new Online Shop.
- Meeting with a Defibrillator supplier.
- Reviewing the menu structure for the new Online Shop.
- Preparing a prototype for the Selling Defibs proposition.
- Discussing having Publications on the Online Shop.
- Preparing for the Ecommerce meetings with the Warehouse Team.
Interesting stat of the week…
- Comparing the last twelve months to the previous twelve months, the number of transactions on Mobile has increased 61% compared to 33% average across all device types, the revenue has increased 67% compared to 45% for all devices, and conversion rate has increased 20% compared to the average of 13%.
In the not too distant future….
- Planning for Christmas cards.
What happened this week…
- Reviewed the Online Shop product range with the Retail Director.
- Set up the Selling Defibs project in Microsoft Planner.
- Helped the Social Team build a chatbot.
- Began planning the future logistics for Ecommerce.
- Reviewed Stock Adjustments IDD.
- Planned meetings with Defibrillator suppliers.
- Planned the Customer Journey mapping session for selling defibs.
- Discussed Ecommerce’s support for the Health At Work Programme.
Read this week…
Doing next week…
- Meeting with a Defibrillator supplier.
- Creating actions from the Online Shop review.
- Attending a Product Creation demo on AX.
- Sending the new Online Shop designs to iWeb.
- Meeting the new UX Designer.
- Feeding back on the new Online Shop.
- Helping the Survival Team build a chatbot for Restart A Heart Day.
Interesting stat of the week…
- Last month, 53% of our income was from virtual products, 42% was from physical products, 3% from delivery charges, and 2% donations.
In the not too distant future….
- Planning for Christmas cards
What happened this week…
- Discussed and analysed options for interfacing Magento and AX.
- Promotion for new hoodies and joggers on the main website went live.
- Developed the range plan for the new Supporter merchandise.
- Discovered an issue in the warehouse system that affect customer emails.
- Worked with the PR team to look for opportunities to promote wedding favours.
- Reviewed and improved pages across the Online Shop.
- Reviewed adverting performance and set budgets for May.
- Updated the Facebook Shop.
- Discussed approaches to managing the Selling Defibrillators project.
- Added the L2B Park and Ride Ticket to the Online Shop.
- Reviewed product images for Cards.
- Attended Scrum training.
Read this week…
Doing next week…
- User testing the new Online Shop designs.
- Building a chatbot for Events.
- Selling Defibrillators Project Team meeting.
- Reviewing the Online Shop with our Retail Director.
- Continuing to document order management processes.
- Developing the Selling Defibs proposition for Ecommerce.
Interesting stat of the week…
- This month so far, 73% of conversions were from referral traffic, 32% from direct traffic, 18% from organic search. 28% had two traffic sources, and 2% had three sources.
In the not too distant future….
- Switching to the new version of Freshdesk
What happened this week…
- Discussed Ecommerce finance reporting.
- Completed online shop redesign brief and set deadlines for the design work.
- Reviewed Freshdesk for Retail Customer Services.
- Worked on the Selling Defibrillators Project Plan.
- Researched top Fascinator search terms.
- Enhanced Fascinator listings on Amazon.
- Implemented Extended Validation SSL Certificate on the Online Shop.
- Worked on the current Order Management processes.
- Added new Fascinators to the Online Shop
- Added new Cards to the Online Shop
Read this week…
Doing next week…
- Discussing expanding the range of products available on the Online Shop.
- Visiting Sue Ryder’s warehouse.
- Working on the online shop redesign.
- Improving product pages on the Online Shop.
- Discussing the proposition for selling Defibrillators.
- Discussing the Magento License with the Procurement Team.
- Scrum training.
- Looking for new PR opportunities for the wedding favours.
Interesting stat of the week…
- Comparing Goals Completions (Placing an order or signing up for an account) over January to March for the last four years, they decreased 41% between 2015 and 2016, increased by 6% between 2016 and 2017, and increased 24% between 2017 and 2018.
In the not too distant future….
- Logistics process documentation (don’t get too excited).