Weeknotes #88

Admin on 18/04/2018

What happened this week…

  • Began analysing new products for the Online Shop.
  • Planned Pin Badges stock for the year.
  • Agreed Clothing range rebuys.
  • Began developing new products for the supporter range.
  • Reviewed UX designs for the new online shop and brief the new designer.
  • Prepared data for an Online Shop Review meeting.
  • Documented current order management processes.
  • Improved the Everyday Cards category pages.
  • Discussed the proposition for selling Defibrillators.
  • Spoke to Magento about the Commerce License.
  • Spoke to Amazon about Sponsored Products optimisation.
  • Discussed Freshdesk with the People Services Digital Product Manager.
  • Discussed the new Ecommerce account in Dotmailer.
  • Went to the Quarterly Online Shop Product Roadmap Planning meeting.

Read this week…

Doing next week…

  • Reviewing the Ecommerce P & L with the Finance Team.
  • Making clothing promo on the website live.Improving Amazon Sponsored Product ads.
  • Developing a range plan for proposed supporter range.
  • Launching the new Running Shorts.
  • Working on the website redesign project.
  • Improving category and product pages across the Online Shop.
  • Discussing current operational processes.
  • Reviewing future operational processes.

Interesting stat of the week…

  • Over the last year, the BHF website provided 64.4% of users to the Online Shop, 48.9% of the revenue, and had a conversion rate of 2.03%. The next best performing source of traffic was organic from Google with 12.8% of users, 17.5% or revenue, and a conversion rate 4.06%.

In the not too distant future….

  • New customer email templates.

Weeknotes #87

Admin on 06/04/2018

What happened this week…

  • Set up Microsoft Planner for Ecommerce Projects.
  • Wrote Stock Adjustments logic tests.
  • Reviewed advertising campaigns.
  • Started an Amazon Advertising campaign for Fascinators.
  • Worked on the brief for UX designs for the new Online Shop.
  • Gathered Range Plans to begin planning for adding more products to the Online Shop.
  • Reviewed the proposed interfaces between AX and Magento.
  • Discussed plans for Everyday cards and Christmas cards on the Online Shop.
  • Analysed Ecommerce business performance over the last finance year.
  • Planned department targets for this financial year.
  • New Hoodies and Jogging Bottoms stock arrived.
  • Discussed future plans for the Online Shop at the Quarterly Online Shop Product meeting.
  • Discussed how to fix the email forwarding issue in Freshdesk.

Read this week…

Doing next week…

  • Discussing the new Supporter products range.
  • Working on more detailed requirements for Magento 2.
  • Discussing plans for Pin Badges over the next year.
  • Completing data journey mapping for defibrillator customers.
  • Meeting the new UX Designer and discussing the new Online Shop.
  • Discussing the proposition and marketing for fefibrillators.
  • Discussing clothing rebuys.

Interesting stat of the week…

  • Last year we sold 646 different products, and the top ten best selling products provided 43% of our income.

In the not too distant future….

  • A much broader range of products on the Online Shop.

Weeknotes #86

Admin on 30/03/2018

Last week’s update

Last week’s update

  • Wrote-up new processes for Order Management.
  • Fascinators live on Amazon.
  • Analysed last years Pin Badge performance and planned next years range.
  • Added new cards to the Online Shop.
  • Added our cycling book to Amazon.
  • Reviewed Transfer Order IDD’s.
  • Updated Gift Aid Statement on the Online Shop.
  • Viewed Online Shop New Branding designs.
  • Met with the Events Support Team to get them set-up on Freshdesk.
  • Added L2B Hospitality ticket on the Online Shop.
  • Improved Swarovski Pin Badge Image.

Read this week

Doing next week…

  • Discussing the Online Shop rebrand to set a clear direction.
  • Reviewing current logistics processes.
  • Optimising Amazon listings.
  • Meeting with the new UX designer.
  • Writing more detailed requirements for Magento 2.
  • Reviewing advertising campaigns.
  • Data Journey Mapping for health equipment sales.
  • Setting up Amazon Advertising Campaign.
  • Confirming our future Replacements process.
  • Discussing the roadmap for the Online Shop.

Interesting stat of the week…

  • Comparing the twelve months to the previous twelve months, New Visitors is up 16.5% and Returning Visitors is up 26.2%.

In the near future…

  • Selling furniture

Weeknotes #85

Admin on 23/03/2018

Last week’s update…

What happened this week…

  • Launched Fascinators on the Online Shop.
  • Added Fascinators to Amazon.
  • Set up Advertising campaign for the Fascinators on Facebook.
  • Reviewed the warehouse interface design documents.
  • Visited the Internet Retailing Expo.
  • Featured Wildflower Seeds in the Ultimate Wedding Magazine.
  • Order Management workshop to playback operational processes.
  • Discussed GDPR and the Online Shop.

Read this week…

next week…

  • Writing up the RMSP Order Management workshop.
  • Expecting Hoodies and Joggers stock.
  • Launching Fascinators on Amazon.
  • Launching MyMarathon Facebook Shop.
  • Working on the ‘chain-of-survival’ proposition.
  • Arranging continuous improvement reviews of how we use Freshdesk.
  • Reviewing IDD’s.
  • Updating the Gift Aid statement on the Online Shop.

Interesting stat of the week…

  • Over the past year, our Goal Completions (checking-out and creating an account) have increase 21.83%.

In the not too distant future….

  • New order management processes.

Weeknotes #84

Admin on 16/03/2018

Last week’s update…

What happened this week…

  • Launched Freshdesk for managing Ecommerce Customer Services.
  • Added clothing promo boxes to the Events pages on the website.
  • Confirmed the range of Fascinators for the Online Shop.
  • Refined the new Replacement Orders processes.
  • Abandon basket retargeting ads went live.
  • Advertising to Events registrants went live.
  • Discussed expanding the range of Supporter merchandise.
  • Attended an Agile Risk Management meetup.
  • Analysed slow-moving stock.
  • Met with the Buying Team to discuss expanding our supporter range.
  • Reviewed the Interface Design Document for Stock Adjustment.
  • Met with our Magento agency to discuss building Magento 2.

Read this week…

Doing next week…

  • Planning and prioritising for Magento 2.
  • Launching the My Marathon Facebook Shop.
  • Making the Events promo boxes live.
  • Reviewing the Interface Design Documents for Magento.
  • Holding an Order Management Workshop to explore processes for after AX goes live.
  • Visiting the Internet Retailing Expo.
  • Holding the monthly Ecommerce Management Meeting.

Interesting stat of the week…

  • Over the last 50 weeks the lowest contributing week provided only 0.25% of income, with the highest contributing week providing 4.62%. On average a week contributes 2% of revenue.

In the not too distant future….

  • More branded products for supporters.

Weeknotes #83

Admin on 09/03/2018

What happened this week…

  • Discussed the nest steps of selling Defibrillators.
  • Signed off some Interface Design Documents.
  • Worked on launching our Fascinators range.
  • Had a Magento roadmapping session.
  • Worked on promoting the new tracksuit on the events pages of the main website.
  • Met with a merchandise supplier to talk about expanding our branded range.
  • Discussed our go live plans for using Freshdesk for Ecommerce Customer Services.
  • Created a team site for Ecommerce in Sharepoint.
  • Worked on improving the Give in Celebration page.
  • Took L2B stock off pre-order and dispatched orders.
  • Updated the supporter collection online range plan.

Read this week…

Doing next week…

  • Discussing the Ecom FTP environment to make it more reliable.
  • Going Live on the MyMarathon Facebook Shop.
  • Discussing making a CPR Chatbot.
  • Attending a talk about AI, Blockchain and Facebook Advertising.
  • Launching the new Hoodies and Joggers.
  • Experimenting with Augmented Reality on products.
  • Meeting with our Magento agency.
  • Preparing for our Order Management Workshop.

Interesting stat of the week…

  • Comparing Organic Search traffic in January and February over this year to last year, the number of visitors dropped by 16% but the Conversion rate increased by 57%, the number of Transactions increased by 34% and the Revenue increased by 48%.

In the not too distant future….

  • Smooth, streamlined and coordinated customer services.

Weeknotes #82

Admin on 02/03/2018

Last week’s update…

What happened this week…

  • Met with our UX Designer to brief.
  • Optimising Fascinator pages to enhance google shopping ads.
  • Added more free downloads onto the Online Shop.
  • Recruited a Magento Developer.
  • Discussed selling Defibrillators online.
  • Started work on creating an Ecommerce team site on Sharepoint.
  • Began setting up a MyMarathon Facebook Shop.
  • Wrote a User Guide to Freshdesk.
  • Met with our warehouse team to discuss future plans.

Read this week…

Doing next week…

  • Magento Roadmapping Session.
  • Project planning for selling Fascinators on Amazon.
  • Writing future Order Management scenarios.
  • Meeting with the Accessories Team to discuss the future clothing range.
  • Discussing marketing planning for selling Defibrillators.
  • Testing and training with Freshdesk.
  • Attending a branded merchandise boutique.

Interesting stat of the week…

  • Since April last year, 9.98% of our revenue has come from Pin Badges, 13.46% from clothing, and Christmas cards are still winning with 17.32%.

In the not too distant future….

  • Selling Fascinators on Amazon.

Weeknotes #81

Admin on 23/02/2018

Last week’s update…

What happened this week…

Set up the new Running Shorts on the Online Shop.

  • Added downloadable heart health resources to the Online Shop.
  • Ecommerce Order Management scenarios, workflows, and a user guide.
  • Reviewed Wedding advertising performance.
  • Planned the supporter product range.
  • Planning Event Clothing marketing and retargeting campaigns.
  • Discussed the testing plan for the AX interfaces with Magento.
  • Started writing a user guide for using Freshdesk for Ecommerce Customer Service.

Read this week…

Doing next week…

  • Finalising requirements for AX Magento interfaces.
  • Optimising product pages for Google Shopping Ads.
  • Meeting with the Digital Team Delivery Lead to discuss working practices.
  • Discussing Returns and Refunds processes in AX.
  • Meeting with the UX Team to discuss the rebranding of the Online Shop.
  • Meeting with the Retail Customer Services Team to set them up on Freshdesk.
  • Meeting with the Accessories Buying Team to discuss expanding our clothing range.

Interesting stat of the week…

  • Across the entire product range the average rate of sale is 3.69 units a week, with the top performing 10% of products having an average rate of sale of 28.6 units a week, and the best seller having a rate of sale of 203 units a week.

In the not too distant future….

  • More coordinated approaches to customer services and logistics.

Weeknotes #80

Admin on 16/02/2018

Last week’s update…

What happened this week…

  • Improved product images for pin badges.
  • Added product images to customer emails.
  • Reviewed the need for an Attributes interface into Magento.
  • Prepared for Brand Refresh work on the Online Shop.
  • Created a plan for the new clothing range on the Online Shop.
  • Workshop to review interface design between AX and the warehouse.
  • Added downloadable resources to the Online Shop.
  • Reviewed the sales Confirmation Interface Design Document.
  • Analysed the performance of the Gift From The Heart Range.
    Discussed London to Brighton 2019.

Read this week…

Doing next week…

  • Defining pricing logic for the Magento interface.
  • Planning the rebrand of the Online Shop.
  • Continuing to work on the Magento / AX requirements.
  • Revising the project plan for Freshdesk.
  • Image sourcing for ecards.
  • Discussing AX Interface Testing.

Interesting stat of the week…

  • Our Revenue Per Visitor has increased 14% against the same time last year.

In the not too distant future….

  • Signing off Interface Design Documents.

Weeknotes #79

Admin on 09/02/2018

Last week’s update…

What happened this week…

  • Stock adjustment code mapping between the warehouse and AX.
  • RMSP Order Management process mapping.
  • Analysed Facebook Shop orders.
  • Set up the Dechox Facebook Page
  • Stock take of the ecommerce warehouse.
  • Google Shopping ads for Fascinators went live.
  • Set up new clothing on the Online Shop.
  • Discussed plans for moving the Online Shop to Magento 2.
  • Gift From The Heart banner on the main website.
  • Reviewed the final changes to the Interface Design Documents between AX and Magento.
  • Supporter clothing banner on the Events section of the main website.
  • Used the Ebay API to pull search results into a chatbot.

Read this week…

Doing next week…

  • Discussing the roadmap for moving to Magento 2.
  • Discussing new clothing range, and a plan for moving to the new brand.
  • Discussing RMSP process for setting up new products and managing attributes.
  • Reviewing Interface Design Documents between the warehouse and AX.
  • Reviewing how Ecommerce plans and communicates projects and workload.
  • Adding to the Ecommerce knowledgebase.

Interesting stat of the week…

  • Comparing 2018 so far with last year, number of Users has only increased 1.9%, but the number of Transactions has increased 36%, and the Revenue has increased 88%.

In the not too distant future….

  • Launching our new hoodies and jogging bottoms.