Week Notes #34

What happened this week…

  • Lots of analysis of sales, orders, units, returns, refunds, categories, departments and stock from the past twelve months to understand the ecommerce performance.
  • Met with Community Fundraising to talk about working together on the Pedometer Challenge programme to sell more pedometers, and the Celebrations site to create a more cohesive offering for our weddings business.
  • Started talking about using Qubit for personalising and optimsing links between the main website and the Online Shop, including some quick wins of showing related merchandise on event sign-up confirmation pages.
  • Worked with the PR team to develop a case study around a supporter using our wedding favours at their wedding.
  • Set up Facebook advertising for the Online Shop to drive more potential customers.
  • The Ecommerce Monthly Management Meeting where we discussed the projects roadmap and agreed our strategic priorities for the next twelve months.

Read this week…

Doing next week…

  • Our Facebook advertising is going live to target potential wedding favours customers.
  • Arranging finance transfers to give the Fundraising Team the money we made for them.
  • Analysing the past year’s performance data for the Online Shop.
  • Going to the ‘Catalysts of Change’ retail technology event to learn more about how to use Qubit for personalisation.
  • Attending the Internet Retailing Conference to find out what’s new in the ecommerce industry.
  • More photos of our range of Fascinators.

Interesting stat of the week…

  • Comparing March 2017 with March 2016, we’re 5% up on Sales, 2% down on Orders, and 48% up on Units.

In the not too distant future….

  • Annual report of the performance of the Online Shop.

Week Notes #33

What happened this week…

  • Tested Instagram and Facebook ads for Wedding Favours.
  • Launched Fascinators, Men’s accessories and Evening Bags on the Online Shop.
  • Updated our Email Communications Plan.
  • Had another weddings photo shoot.
  • Reviewed our new transactional email templates.
  • Started analysing sales data for the previous year.

Read this week…

Doing next week…

  • Setting up advertising campaign.
  • Documenting drop-ship processes for RMSP.
  • Discussing the challenges of ecommerce reporting to the Finance Team.
  • Reviewing our Roadmap for April.
  • Analysing and reporting on the Gifts From The Heart range sales.
  • Working with the Events Team to raise awareness of the Online Shop.
  • Ecommerce Monthly Management Meeting.
  • Meeting with Community Fundraising to discuss the Pedometer Challenge.
  • Meeting with the Digital Optimisation Analyst to discuss how to use Qubit to personalise user journeys on the Online Shop.

Interesting stat of the week…

  • Of 525 products that sold on the Online Shop over the last twelve months the highest volume ten lines accounted for 51% of the total volume.

In the not too distant future….

  • Going to the Internet Retailing Expo.

Week Notes #32

What happened this week…

  • Confirmed our advertising budget plan for next year.
  • Started building the integration between Magento and Dotmailer to automate sending emails to customer.
  • Designing banners for My Marathon.
  • Planned lots of development work for Magento.
  • Working with the Events Marketing Teams to promoting the Online Shop to event participants.
  • Began testing advertising for wedding favours.
  • Investigated issues with Amazon payments.
  • Had a really good wedding favours photo shoot.

Read this week…

Doing next week…

  • Product Development planning meetings for the weddings range.
  • Developing our product range strategy.
  • Building automated email journeys in Dotmailer.
  • Confirming our new transactional email templates.
  • Launching fascinators on the Online Shop.
  • More work with the Events Marketing team to integrate event sign-ups with advertising.
  • Doing some work on our competitor analysis.

Interesting stat of the week…

  • Comparing the last seven days with the same time last year, the number of users was up 17%, pageviews up 69%, time on the site up 30%, and bounce rate down 5.6%.

In the not too distant future….

  • Our plan for driving growth in 2017/18.

Week Notes #31

What happened this week…

  • Sent marketing emails to BHF Supporters to promote our Gifts From The Heart range for Mother’s day.
  • Met with the PS&S Team about moving Publications to the Online Shop.
  • Set traffic targets as part of our KPI’s and Reporting for next year.
  • Planned testing for our Weddings proposition.
  • Started to explore who data flows for Ecommerce Finance Reporting.
  • Had our first Ecommerce Product Development meeting to begin to shape the offering for the Online Shop in a broader way.
  • Began planning our advertising budget for next year.

Read this week…

Doing next week…

  • A photo shoot of our wedding products.
  • Finalising our advertising spend for next year.Making improvements in Magento to provide our customers with a better experience.
  • Building our plan for product range development.
  • Adding more links to the main website to build awareness of the Online Shop among  the core supporter segment.
  • Working with the Events Marketing Teams to promote Online Shop products to event participants.

Interesting stat of the week…

  • The best selling item of clothing this year was the Women’s Branded Hoodie selling 167 units across four sizes

In the not too distant future….

  • A new range of wedding products.

Week Notes #30

What happened this week…

  • Wrote the Ecommerce Success Criteria for the ongoing trial of Freshdesk and delivered some introductory training.
  • Designed all of the new transactional email templates.
  • Set up Low Stock Notification emails for the Gifts From The Heart range.
  • Designed the email for the Gifts From The Heart range. 
  • Went to the Digital and Customer Experience Away Day.
  • Started talking about having Publications on the Online Shop.
  • Wrote requirements for changes to Downloadable Products on Magento.
  • Met with our Logistics company.

Read this week…

Doing next week…

  • Discussing expanding our range of Wedding products.
  • Shifting focus on the Online Shop from Dechox to MyMarathon.
  • Sending emails to thousands of people about the Gifts From The Heart range.
  • Setting up Freshdesk for Ecommerce.
  • Product Development session to discuss introducing new products for the Online Shop.
  • Discussing having publications on the Online Shop.
  • Working on the integration between Magento and Dotmailer.
  • Testing Digital Pop-up Shop by taking payments and placing orders.
  • Planning the advertising tests for Wedding product development.
  • Setting traffic KPI’s for the Online Shop.

Interesting stat of the week…

  • The New Visitor/Returning Visitor split for Converters is 50/50. This means that half of the people that place orders do so on their first visit and half come back for further visits before placing an order.

In the not too distant future….

  • A Returns and Refunds control centre in Magento

Week Notes #29

What happened this week…

  • Thought about RMSP reporting.
  • Added product filters to the Cards pages to help customers find the right card for them.
  • SiteCore Training and Facebook Advertising Training so we can be more self-sufficient in our marketing.
  • Marketing Planning for email, social, and advertising for campaigns, events and weddings.
  • Qubit Training to learn about our new personalisation and behavioural targeting system.
  • Ecommerce Monthly Management Meeting to talk about projects, challenges, objectives, marketing, and vision.

Read this week…

Doing next week…

  • Getting ready to push MyMarathon.
  • Planning a Wedding Favours photo shoot.
  • Working with the Running and Walking Events teams to feature the Online Shop in their customer journeys.
  • Planning Social Media Marketing and Advertising.
  • Sending our Mother’s Day email to promote our range of gifts for Mother’s day.
  • Going to the Marketing & Engagement Directorate Away Day.Setting up lots of links to the main website to test assumptions about customer journeys and how to improve experience.
  • Meeting with our Logistics company.

Interesting stat of the week…

  • Dechox Sales over January and February this year are 51% up on the same period last year.

In the not too distant future….

  • Digitising pop-up shops.

Week Notes #28

What happened this week…

  • Started thinking about the 16/17 annual analysis.
  • Started analysing stock availability, sales and profit at line level from this year to support stock availability next year.
  • Set up gender attributes so customers can filter clothing by Men’s or Women’s.
  • Arranged our next batch of Magento development work that will allow us to send dispatch notification emails to customers, automate some of our reporting, and be ready to launch more books on the Online Shop.
  • Met with the Digital Marketing Team to plan our marketing for next year.
  • Prepared for upcoming email marketing of the Gifts From The Heart range to be in the BHF Monthly Newsletter and a dedicated email specifically about the gifts for Mother’s Day.
  • Added 22 new products to the Online Shop.

Read this week…

Doing next week…

  • Launching the London to Brighton Bike Ride t-shirt and hoodie.
  • SiteCore and Facebook Advertising Training.
  • Improving the descriptions of the Gifts From The Heart range.
  • Working with the Market Research Team to develop our strategy validation survey.
  • Setting up with EBizMart to explore solutions for taking orders through pop-up shops.
  • Qubit Personalisation system training which when set up on the Online Shop will allow us to target customers on their behaviour.
  • Having the monthly Ecommerce Management Meeting with a focus on our Marketing Plan.

Interesting stat of the week…

  • Last week, the Online Shop was the best performing BHF shop achieving four times the sales of the next best, and more in sales than the fifty worst performing shops.

In the not too distant future….

  • More automation and better customer experience.

Week notes #27

What happened this week…

  • Revised roadmap to shift focus to marketing for next year.
  • Marketing Planning for next year.
  • Improved upsell offering on Donation Placecards.
  • Reviewed requirements for next round of Magento work.Customer Journey mapping session.
  • Liaising with Fundraising to bring customers to the Online Shop.
  • Went to a Customer Services Strategy presentation by Zendesk.
  • Changed Online Shop Navigation to highlight current campaigns.

Read this week…

Doing next week…

  • Ecommerce Marketing meeting to build plans and budgets for next year.
  • Continuing to make improvements to the Online Shop to increase conversions.
  • Building the ‘Gifts From The Heart’ email for Mother’s Day.
  • Competitor Analysis for the Ecommerce Working Group.
  • Website load time improvements.

Interesting stat of the week…

  • Over the past five years the Online Shop has had 2.2 million visitors.

In the not too distant future….

  • Analysis to understand the ‘Gift Givers’ customers group.

Week Notes #26

What happened this week…

  • Had our first lifestyle photo shoot for the new Gifts From The Heart range.
  • Improved the sizing information for our clothing.
  • Found out about the Information Architecture project for the main website and how it might connect with the Online Shop in the future.
  • Analysed ten months of orders from schools to help with planning within customer segments for next year.
  • Got some advice on surveys and B2B marketing to help with validating our strategy.
  • Worked on how to implement more cohesive email communications for our customers.

Read this week…

Doing next week…

  • Launching our new range of Gifts From The Heart.
  • Customer Journey Mapping and Marketing Planning for the next year.
  • Customer Survey planning.
  • Setting a Customer Service Strategy workshop with Zendesk.
  • RMSP Reporting for Ecommerce.
  • Finance Improvements requirements.

Interesting stat of the week…

  • In January, 777 people visited the Online Shop after googling ‘British Heart Foundation Wedding Favours’ and 218 other related search terms.

In the not too distant future….

  • New email communications strategy and better email templates.

Week Notes #25

What happened this week…

  • Created an improved Sales Reporting Dashboard.
  • Had a meeting with our email service provider to look at improving our email communications to customers.
  • Had a very interesting visit the the warehouse to look at optimising stock.
  • Discovery work for Print-on-demand and Ecards.
  • Signed-up for a BHF cycling event to better understand the customer journey.
  • Improved Cycling and Dechox category pages and links to the pages.
  • Signed up for Magento 2 training.
  • Attended the RMSP Programme Board Meeting

Read this week…

Doing next week…

  • Measuring lots of clothing to create new sizing guides.
  • Meeting with the Schools Marketing Team to discuss Dodgeballs and Skipping Ropes.
  • Lifestyle photo shoot with our new product range.
  • Organising a low-impact stock take.
  • Trustpilot Trial Final Report.
  • Finalising the Customer Satisfaction Survey and start sending it to customers.
  • Investigating alternative ways of developing a print-on-demand and ecards business.

Interesting stat of the week…

  • 14.9% of our orders have a total value between £20 and £25, whilst orders with a value between £30 and £35 are 11.5% of the total.

In the not too distant future….

More emails, more coordination, more conversion.