What happened this week…
- RMSP Buying & Merchandising Solution Design workshops.
- RMSP Interface questionnaires.
- Finance reporting for the first quarter and planning next steps in automating and streamlining future reporting.
- Improving our advertising based on analysing the past three months performance.
- Improving the efficiency of our stock holding.
- Photography for the new-shaped Trolley Tokens.
- Marketing planning for the Summer Sale.
Read this week…
Doing next week…
- RMSP Inventory Solution Design Workshops.
- RMSP Interface meetings.
- RMSP Buying & Merchandising system familiarisation.
- Discussing automating sales reporting from Magento into finance systems.
- Creating marketing assets for the Summer Sale.
- Making small changes to the Online Shop to improve the customer experience.
- Moving into production of our new wedding favours.
- Setting-up this year’s range of Christmas Cards.
Interesting stat of the week…
- Comparing last week against last year, the percentage of visitors on Desktops has stayed about the same but visitors using Mobiles has increased 60%, the number of pages viewed on Mobiles increased 32%, and the number of Checkouts on Mobiles increased 50%.
In the not too distant future….
- A Customer Services Training Programme.
What happened this week…
- Looked into opportunities for partnering with an upcycling supplier.
- Planned marketing for launching with our second-hand books partner.
- Started the ‘Heart For A Heart’ project working with artists to sell prints.
- Updated our projects roadmap for July to December.
- RMSP workshop to begin to scope integrations between Magento and AX.
- RMSP workshop to begin solution design for merchandising.
- RMSP workshop to review processes for managing inventory and warehouses.
- Product Development with Wedding Favours.
Read this week…
Doing next week…
- Reporting on our financial performance for April, May and June.
- Reviewing our marketing performance for April, May and June.
- More RMSP Solution Design workshops.
- Moving from sending orders to the warehouse daily to hourly to support marketplace selling.
- Starting to create product information for Christmas cards.
- Preparing for listing Fascinators on Amazon.
Interesting stat of the week…
- Returning Visitors account for 18% of the traffic to the Online Shop but 45% of the revenue, giving Returning Visitors a conversion rate of 6.77% (compared to 2.2% for New Visitors).
In the not too distant future….
What happened this week…
- RMSP Contact Centre Workshops.
- SessionCam training to learn more about how visitors are using the Online Shop.
- Started working on a shared Returns and Refunds reporting system.
- Began discovery on using Stackla to pull social content into the Online Shop.
- Sent the My Marathon Product Recommendation Survey email.
- Had a really good user testing session around donations with a work experiencee.
Read this week…
Doing next week…
- Final marketing push to sell more London to Brighton clothing.
- RMSP Integration Conference Calls, Solution Design Workshops for Buying & Merchandising and Process Review Workshops for Inventory Management.
- Completing testing and signing-off current Magento development projects.
- Planning and scheduling for the next round of Magento development projects.
- Preparing for the Online Shop Summer Sale.
- Updating the Ecommerce Roadmap for July.
Interesting stat of the week…
- Over the last 13 weeks, 5.5% of orders have included a donation. 54.5% of the donations were made using the £5 selection button, 13.5% were from the £10 selection button, 7.5% used the £20 button and 24.5% entered their own values.
In the not too distant future….
- Developing digital products.
What happened this week…
- Spoke to a second-hand books partner about selling their books.
- Updated our finance reporting to make it more automated.
- Met with the Fundraising Digital Business Partner.
- Met with our Magento agency to talk about plans for the rest of year.
- Discussed automating ecommerce sales reporting into our finance system.
- Email automation workshop.
- Talked about selling Gala tickets on the Online Shop.
Read this week…
Doing next week…
- Finalising Magento development requirements.
- Product Development for weddings and clothing.
- Getting together Christmas cards product information.
- RMSP Contact Centre workshops.
- Learning how to use SessionCam better.
- Discussing a user generated social content platform.
- Analysing the part two months of advertising.
- Looking at improving Refunds reporting.
Interesting stat of the week…
- 52% of Online Shop revenue is from the Referral Visitors from the main website, and Returning Referral Visitors convert three and half times better than New Referral Visitors.
In the not too distant future….
- Ecommerce Customer Service Improvements with the Business Improvements Team.
What happened this week…
- Kicked off the project to look at selling CPR Kits on the Online Shop.
- Met the new Fundraising Digital Business Partner.
- Completed the MyMarathon Sales Report.
- Created the Amazon listings for Fascinators.
- Created awesome WIBI t-shirts that won 1st and 3rd place in the Northampton office competition.
Read this week…
Doing next week…
- Speaking to a new supplier to begin developing a new business model for Ecommerce.
- Meeting with iWeb to talk about work over the next few months.
- Exploring Ecommerce Customer Service Issues with the Business Improvements Team.
- Discussing how to build integrations into our Finance systems.
- Sending My Marathon Product Survey emails.
- Final Week for L2B Sales.
- Designing automated email journeys.
- Discussing selling Gala Tickets on the Online Shop.
Interesting stat of the week…
- Over the past week 65% of traffic were by women, but only 47% of revenue, with men providing 53% of revenue and a conversion rate 3.95%.
In the not too distant future….
- Evolving six business models for Ecommerce.
What happened this week…
- Announced the winner of our ‘Name the teddy bear’ competition.
- Learned about the new merchandise planning system.
- Started targeted Facebook ads to events participants.
- Finalised the final layout for our new transactional email templates.
- Revised the Skipping Ropes product pages and launched Facebook ads campaign targeting boxing clubs.
- Met with the Business Improvement team to talk about our customer contact experience.
- Worked on the plan for streamlining some of our finance processes.
- Reported on the advertising performance for our weddings campaign.
Read this week…
Doing next week…
- Reviewing financial performance for the first two months of the year.
- Meeting our new stock controller.
- Implementing Cloudflare to speed up the Online Shop.
- Reporting on the performance for My Marathon.
- Planning for ongoing changes to the Online Shop.
Interesting stat of the week…
- Comparing Convertors for May this year to last year, New Users increased 73%, transactions increased 80% and revenue increased 61%.
In the not too distant future….
- More supporter merchandise.
What happened this week…
- Reviewed the Online Shop to begin planning for design changes.
- Attended Procurement Training and learned about negotiation techniques.
- Wrote requirements for Online Shop and Ebay blended search results.
- Spoke to third party events organisers about Facebook posts.
- Launched a Facebook competition to name our new teddy bear.
- Set up Facebook advertising to Events Participants.
- Made changes to the Online Shop’s navigational structure.
- Ecommerce Monthly Management Meeting to review our projects roadmap.
Read this week…
Doing next week…
- Learning about a new merchandise planning system.
- Writing the requirements for a Facebook Shop.
- Personalisation research.
- Analysing the weddings Facebook advertising.
- Making some initial design changes to the Online Shop.
- Announcing the winner of the ‘name the bear’ competition.
Interesting stat of the week…
- So far in May, 36% of orders have been ‘assisted conversions’, which means the customer came to the online shop multiple times from multiple sources, e.g. email, BHF websites, and directly. 15% of conversions were by Referral and Direct, which means they came from BHF websites and directly to the Online Shop before placing their order.
In the not too distant future….
What happened this week…
- Had product development meetings for our clothing range and wedding favours range.
- Started advertising wedding favours again.
- Put the Midas Fix project back on the queued projects list.
- Met with our logistics company and talked about fulfilling Amazon orders.
- Learned about how Clarks use analytics to understand customer behaviour.
- Met with Topman to see how they use Qubit.
- Worked on our Testing and Personalisation Plan.
- Revised our budget forecasts for this year.
- Found another way to get an Online Shop banner on the Events sign-up confirmation page.
- Reviewed our Personal Development Objectives.
- Signed up for Procurement Training
Read this week…
Doing next week…
- Having the CPR Kits Project kick-off meeting.
- Continuing to argue the case for testing links from the main website to the Online Shop.
- Reviewing the Online Shop design, layout and content to prioritise improvements for the next year.
- Working on research for our Optimisation plan.
- Updating our projects roadmap.
- Having Procurement Training.
- Holding June’s Ecommerce Monthly Management Meeting to review our projects prioritisation.
Interesting stat of the week…
- The new Online Shop is one year old. In that year we’ve seen Conversion Rate go up 11.50%, Order completion go up 15.41%, Account registration go up 104.68%, Abandonment Rate go down 10.82%, Transactions go up 17.42%, Pageviews go up 7.28%, and Average Time on Page go up 2.36%.
In the not too distant future….
- Showing what our Ebay store has for sale.
What happened this week…
- Launched our new Vintage Romance wedding favours range.
- Wrote user stories for automating moving files.
- Reviewed all our projects to help with prioritising in the near future.
- Answered questions about our multi-channel aspirations.
- Made progress with Events and Campaigns marketing.
- Spoke to a flowers supplier.
Read this week…
Doing next week…
- Product development meetings for Weddings and Clothing.
- Pin Badge Photo Shoot.
- Ramping up our wedding favours advertising.
- Meeting with our warehouse team.
- Meeting with Clarks to see how they use content marketing to increase conversions.
- Meeting with Topman to see how they use Qubit to personalise their ecommerce site.
- Ecommerce Management meeting to talk about objectives.
Interesting stat of the week…
- Comparing Convertors behaviour over the last thirty days with the same time last year we see that Desktop transactions have increased 54%, Mobile increased 47% and Tablet increased 38%.
In the not too distant future….
What happened this week…
- Took part in the launch of Wear It. Beat It.
- Designed banners to promote the Online Shop in the Events sign-up confirmation page.
- Confirmed our plan for the ‘Name that teddy bear’ competition on Facebook.
- Reviewed our marketing activities for April.
- Launched the new ‘Holding Hands’ pin badges.
- Investigated how to claim Gift Aid on donations made on the Online Shop.
- Presented a competitor analysis to the Ecommerce Working Group.
Read this week…
Doing next week…
- Planning actions from the Ecommerce Working Group.
- Writing the project plan for how to fix returns and refunds data in Midas.
- Sending a survey to Dechox customers to find out what products they’d like to see in the future.
- Setting up test cases in Freshdesk to develop workflows with the Retail Customer Services team.
- Writing Use Cases and Requirements for a script to move files in our FTP server.
- Meeting with Topman to learn how they are using Qubit to personalise customer journeys.
Interesting stat of the week…
- On clothing category pages the most clicked link is the ‘Page 2’ button, getting around 13% of clicks, and suggesting that people are looking through more of the range.
In the not too distant future….
- Selling CPR Kits on the Online Shop.