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Retention and conversion

“1. Retention rate: “Customers Retained in Current Period” by “Total Customers”.
2. New Customer Rate: “New Customers” by “Total Customers”.

3. Churn Rate: “Customers you failed to retain” by “Total Customers”.

4. Growth: is the difference “New Customer Rate” – “Churn Rate”.

5. Total Customers: coming into a period are the Customers Retained in the previous period and New Customers you will engage in the current period.”

— Santosh, Tinkeron