Weeknotes #99

Last week’s update…

• 22nd June

What happened this week…

• Reviewed the initial design for the new Online Shop.
• Monthly Accessories meeting.
• Planned for launching new Weddings range.
• Built a customer service bot for Face a Fear.
• Prepared for the Summer Sale.
• Attended the Fundraising Innovation workshop.
• Confirmed our license for Magento 2.
• Began the Christmas cards Marketing Plan.
• Wrote content for the Selling Defibs onboarding experience.
• More competitor research on the defibrillator market.

Read this week…

• The Elements of Value
• Customers are obsessed with digital research to optimize their real-world experiences
• Ecommerce Funnel conversion rates
• How LEGO Run Design Sprints at Scale
• The Data on Death: How Perceived Causes Differ from Reality
• Top 10 Donorlove Design Considerations
• Reliability and Effectiveness
• MVE and MVP: Defining the Difference
• How to boost organic search traffic for large ecommerce sites

Doing next week…

• Building the new Online Shop emails.
• Testing file exports for the new Online Shop.
• Learning how to use Magento 2.
• Discussing how to align the National Defibrillator Network with selling defibrillators.
• Finalising designs for the new Online Shop.
• Building the Selling Defibrillators onboarding emails.
• Quarterly Online Shop Roadmap Planning Session.

Interesting stat of the week…

• Comparing June 2018 to 2017, the number of new visitors with no shopping behaviour has dropped 28%, and for returning visitors it dropped 8%. This means that more of the visitors to the Online Shop have a greater intention to buy.

In the not too distant future….

• Testing a new menu structure for the Online Shop

• Category: Weeknotes
• Tag: weeknotes