What happened this week…
- Bought a DNA testing kit to see how a customer might experience it.
- Tested back order and credit memo functionality in Magento.
- Wrote the requirements for getting returns info into AX.
- Helped launch the Restart A Heart Day CPR Chatbot.
- Tested bundle and group products on Magento.
- Started selling Christmas Cards on Amazon.
- Met with the Cards Merchandising team to ensure Christmas card stock levels.
- Completed a data brief and requested data for the November Christmas card marketing email.
- Started competitor analysis of Blood Pressure Monitors.
- Started customer analysis and user research for Blood Pressure Monitors.
- Redesigned the delivery note for Ecommerce orders.
- Got Christmas cards on the main website menu and shop page.
- Started designing the Christmas card marketing email.
- Updated the Ecommerce Time Tracker
Read this week…
Doing next week…
- Setting up a Blood Pressure Monitor supplier.
- Finish the Blood Pressure Monitor dashboard.
- Doing IPOS Training.
- Discussing the costs of the Magento dev work for imports into AX.
- Designing Christmas card content for Heart Matters and monthly email newsletter.
- Writing a marketing brief for blood pressure monitors.
- Discussing how to deal with VAT on giveaway events clothing.
- Refining requirements for the Central Ordering Site.
- Looking into advertising Christmas cards on Amazon.
Interesting stat of the week…
- The best performing product, the Wildflower Seeds Wedding Favours, achieved the same sales this year so far as the 256 worst performing products.
In the not to distant future…
- Moving refunds, returns and cancellations into Magento to automate reporting into AX.
What happened this week…
- Went to the Pharmacy Show and met four new suppliers.
- Wrote a supplier agreement for a blood pressure monitor supplier.
- Tested the improvements to Donations for the Online Shop.
- Reviewed and rewrote defibrillator web page content ready for sign-off.
- Experimented with a canvas-type format for documenting a piece of work.
- Reviewed the final changes to the AX sales interface.
- Worked with the Infrastructure Team to make changes that will hopefully resolve some issues with Mimecast.
- Completed the half year financial analysis of Ecommerce.
- Created example export files for the Central Ordering Site.
- Discussed working with Service Innovation & Evaluation on a public blood pressure testing campaign.
- Discussed how the NDN can be more user-need driven.
- Fedback on the CPR Chatbot for Restart A Heart Day.
- Onboarded the Ebay Hub team to Freshdesk.
Read this week…
Doing next week…
- Reviewing the Christmas card marketing plan.
- Discussing RMSP cutover, stock take, and how to handle sales embargo.
- Writing requirements for getting order cancellations and returns into AX.
- Discussing the next steps for the new tender for the Events clothing supplier.
- Following up with Blood Pressure Monitor suppliers.
- Testing the IT changes for fixing the Mimecast/Freshdesk issue.
- Writing the guide to writing a business case for your defibrillator.
- Adding Donations upsell to the Online Shop.
- Testing Back Order functionality in Magento.
- Looking at Supervisr Rules in Freshdesk to see if they can be more useful.
Interesting stat of the week…
- Since launching the new site, the Conversion Rate has increased 8.91%, the Abandon Rate has reduced by 4.10% and most surprisingly, the percentage of customers registering for an account has increased by 36.36%.
In the not to distant future…
- Selling blood pressure monitors.
What happened this week…
- Discussed our approach to registering defibrillators with ambulance services.
- Sent a survey to a few businesses to learn about their experience of buying defibrillators to validate some assumptions.
- Wrote the first iteration of the guide to writing a business case for defibrillators.
- Set up the EBay team on Freshdesk.
- Tested moving the Online Shop email to Office 365.
- Analysed the half year costs for Ecommerce.
- Experimented with using Airtable API to call content into a chatbot.
- Attended presentations from clothing suppliers.
- Discussed clearing of the old stock and clothing rebuys with the Accessories team.
- Scaled out the Christmas card Advertising
- Added the 2019 Diary, 2 Christmas Pin Badges and London to Reading Travel Tickets to the Online Shop.
- Fixed an Order Confirmation email issue.
- Launched our new downloadable travel tickets for events teams.
- Worked on the Donation upsell on the Online Shop.
- Agreed an approach to handle pre-orders.
- Discussed how to improve planning for Ecommerce.
Read this week…
Doing next week…
- Attending the Pharmacy Show to meet with medical device suppliers.
- Meeting with a Blood Pressure Monitor supplier.
- Reviewing the returned agreement from one of our defibrillator suppliers.
- Discussing handling partial-ship and short-ship orders in AX.
- Adding to the defibrillator range plan.
- Analysing Christmas card stock cover.
- Arranging a meeting with Mimecast.
- Reviewing defibrillator web page content.
- Writing more for the guide to writing a business case for defibrillators.
- Agreeing how to use codes in the Sales Export to support AX in recording sales and MDA in fulfilling orders.
Interesting stat of the week…
- Comparing September 2018 to 2017, traffic from Google increased 173%, the percentage of that traffic that went to the basket increased by 72%, and the percentage of that traffic that completed an order increased by 69%.
In the not to distant future…
- First iteration of drop-ship order exports.
What happened this week…
- Reviewed stock errors in Midas for correction before migration into AX.
- Discussed product ranges with the Giftware and Cards B&M Teams.
- Submitted changes to the BHF insurance policy to cover selling defibrillators.
- Wrote content for defibrillator web pages.
- Spoke to a Blood Pressure Monitor supplier.
- New Crafts products went live on the Online Shop.
- Worked with the L2B team to improve the customer experience of ordering travel tickets.
- Booked a ticket for The Pharmacy Show.
- Tested downloadable products and donation upsells on the Online Shop.
- Met with the Danish Heart Foundation to discuss ecommerce.
- Met with our agency to discuss the Central Ordering site.
- Discussed cutover and stock take for RMSP.
- Went to a Thinking Differently About Innovation talk.
- Provided Christmas content for the BHF monthly and heart matters email newsletter.
- Reviewed the Phase 1 & 2 Sales IDD.
Read this week…
Doing next week…
- User research with businesses that own a defibrillator.
- Writing a guide to writing a business case for defibrillators.
- Trying to get Google Analytics working correctly.
- Discussing the Stock Adjustments Interface and processing conflicts.
- Attending sports kit supplier presentations.
- Refining NDN user journeys.
- Increasing advertising campaigns.
- Discussing a solution for accepting pre-orders.
- Documenting RMSP Phase 1 Ecommerce processes.
- Experimenting with Christmas Takeover page designs.
- Discussing dotmailer with the Email Marketing Team.
- Writing our half year performance analysis.
- Adding lots of travel tickets to the Online Shop.
Interesting stat of the week…
- Comparing the last week with the same time last year, the percentage of users on mobile devices has increased 14.2% from 37.9% to 49.4%.
In the not to distant future…
- Thinking about A/B testing on the Online Shop.
What happened this week…
- Listed Christmas cards on the Facebook Shop.
- Worked on fixing issues with Google Analytics.
- Discussed strategy and scope of the BiG on Ebay project.
- Tested new functionality for Magento 2.
- Started working on Christmas card marketing on the main website.
- Discussed provisional timings for interfaces between AX and MDA.
- Started looking at how to use the Ecommerce Time Tracker data to plan future activities.
- Reviewed stock levels and analysed sales.
- Worked on product information for defibrillators on the Online Shop.
- Secured a place in the November email newsletter for Christmas cards.
- Wrote content for the defibrillator web pages for selling to communities.
- Met with the Stewardship Team to discuss using Freshdesk.
- Discussed content planning and user journeys for the NDN.
- Contacted a Blood Pressure Monitor supplier to discuss selling their products.
- Helped with a Six Sigma Green Belt project to improve logistics at CSC.
- Learned about advertising on LinkedIn.
- Started selling King Of Hearts Ball Tickets for the Northern Ireland Community Fundraising Team.
- Set up the defibrillator product range on Midas.
Read this week…
Doing next week…
- Launching the Christmas Pin Badge range.
- Discussing ecommerce with the Danish Heart Foundation.
- Setting up the new crafts range on the Online Shop.
- Going to a talk about thinking differently about innovation.
- Completing defibrillator content for communities wanting to buy.
- Clearing old stock as part of the tidy-up ahead of going live with AX.
- Discussing the requirements for the new Central Ordering website with our Magento agency.
- Meeting with the Giftware and Cards B&M Teams.
- Discussing Blood Pressure Monitors with a new supplier.
Interesting stat of the week…
- Comparing Sept ‘18 so far to the same period last year, the organic traffic to the Online Shop increased 243%. Traffic for the search term ‘British Heart Foundation Furniture’ increased 2,150%
In the not too distant future….
- Christmas cards home page take over.
What happened this week…
- Wrote content for defibrillator web pages.
- Discussed project scoping and strategy for new goods on Ebay.
- Wrote some training for Freshdesk.
- Began looking for suppliers for more medical devices.Reviewed the ITT for events clothing suppliers.
- Updated the Selling Defibs dashboard.
- Reported to the Selling Defibs Project Team.
Read this week…
Doing next week…
- Testing downloadable products and the user experience.
- Discussing how to handle not being able to accept orders for a month.
- Working on defibrillator webpage content.
- Reviewing the project scope for listing new goods on Ebay.
- Planning a defibrillator photo shoot.Discussing Interface timings.Writing defibrillator FAQ’s.
- Visiting CSC to talk about Customer Services, Freshdesk and the new Central Ordering site.
- Update the Proof Of Concept document for the Central Ordering site.
Interesting stat of the week…
- Comparing the first two weeks of September this year to last year, the Average Time of Page has increased 99%. And there are only 102 days till Christmas.
In the not too distant future….
- Discussing the proposition for a B2B products and services website.
What happened this week…
- Discussed potential conflicts between selling defibrillators and the NDN.
- Discussed the phase 2 Sales interface between Magento and AX.
- Helped the Social Team with their CPR chatbot.
- Discussed ideas and visions for selling furniture online in the future.
- Discussed stock management for Ecommerce in AX.
- Discussed a future vision for selling products and services to businesses.
- Finished writing the Supplier Agreements for selling defibrillators.
- Passed an unexpected security test.
- Reviewed and finalised the requirements for the new Central Ordering site.
Read this week…
Doing next week…
- Scoping the project to list all new goods on Ebay.
- Discussing how to improve the London to Brighton Travel Tickets.
- Confirming our approach to stock control in AX, Magento and the warehouse.
- Writing web page content about defibrillators.
- Fixing a few outstanding issues on the Online Shop.
- Presenting the new Selling Defibrillators Dashboard to the project team.
- Looking for some new suppliers.
Interesting stat of the week…
- Comparing last week to the same week last year, the Online Shop home page had 16% fewer visitors, but the Average Time on the Page increased 21% and the Bounce Rate decreased by 32%, suggesting that visitors are finding the new home page more engaging.
In the not too distant future….
- Selling blood pressure monitors.
What happened this week…
- Worked on outstanding fixes on the new Online Shop.
- Wrote the requirements for listing on Ebay through Magento.
- Reviewed and signed-off the Phase 1 Sales interface between Magento and AX.
- Reviewed the specs for the Community Fundraiser site.
- Met with the B&M Giftware team to discuss Wedding rebuys.
- Added the Beating Heart Beats Ball tickets to the Online Shop.
- Discussed aligning Selling Defibrillators and Health at Work.
- Reviewed the Defibrillator Suppliers Agreement.
Read this week…
Doing next week…
- Meeting with Directors of Commercial and Healthcare Innovation to discuss timing of launching selling defibrillators.
- Working on the Defibrillators Range Plan.
- Writing specs for order exports for fundraising teams and dropship suppliers.
- Working on content for defibrillator webpages.
- Discussing selling new goods on Ebay with the B&M Teams.
- Discussing Phase 2 Sales and Returns interfacing.
Interesting stat of the week…
- Since the new site has been live Goal Completion (the customer completing their order and getting to the confirmation page) has increased 61%
In the not too distant future….
- Automating order exports to improve efficiency for Ecommerce and Fundraising teams.
What happened this week…
- Wrote a scaling plan for selling defibrillators.
- Revised the logistics processes for selling defibrillators.
- Shifted operational tasks with the team.
- Updated the Team Time Tracker to show where we spend our time.
- Reviewed the Non-Disclosure Agreement for Freshdesk with Legal.
- Discussed Finance Reporting with our new Finance Assistant.
- Met with a Conversion Rate Optimisation Consultant.
- Fixed issues in the sales export files.
- Reviewed the Sales IDD for phase 1 & 2 of RMSP.
Read this week…
Doing next week…
- Adding extra improvements to the Online Shop.
- Working through interface timings between Magento and AX.
- Meeting with the Giftware Team to discuss weddings rebuys.
- Planning meetings for the Community Fundraiser site and Ebay Listings from the Online Shop.
- Starting to write a marketing plan for 2019/20.
- Preparing for a discussion about the timing of launching selling defibrillators.
Interesting stat of the week…
- 25% of the people that buy from the Online Shop are aged between 25 and 34, 22% are aged between 45 and 54, and the lowest age group is 18 to 24 which accounts for only 7.3% of our customers.
In the not too distant future….
What happened this week…
- Built a chatbot to user test getting location data from the user.
- Wrote an IT service transition document for Freshdesk.
- Worked with suppliers to quote for fundraising events clothing.
- Discussed rebuys on CPR training products.
- Launched the new online shop.
- Started advertising Christmas cards.
- Met with the Director of Services and Clinical Lead to update on selling defibrillators.
- Drafted a supplier agreement for drop-ship suppliers.
- Rewrote webpage content for defibrillators.
Read this week…
Doing next week…
- Working through outstanding fixes on the new Online Shop.
- Setting up defibrillators on the Online Shop.
- Meeting with the Cards Buying & Merchandising Team.
- Aligning defibrillator content with the National Defibrillator Network.
- Discussing technical solutions for email sending from Freshdesk.
Interesting stat of the week…
- Of our nineteen product groups, year to date sales for five of them are above average. Tickets is 939% above average sales, Weddings is 201% above average, Pin Badges 200%, Sports Clothing is 179% and Leisure Clothing is 122% above average sales.
In the not too distant future….
- Selling Christmas cards on Ebay.