What happened this week…
Getting ready for the launch of Heartfelt. Visited Channel 4 to learn about advertising on TV and VOD. Ecommerce Monthly Management Meeting to prepare for the EWG. Ecommerce Working Group meeting to review project progress and refine the strategy for growth. Read this week…
What happened this week…
Reported on the first full week of Christmas Card sales at 81% up on the same week last year. Kicked-off another phase of the Process Mapping Project. Made a Reporting process map. Started a Magento development roadmap, and wrote lots of requirements. Reviewed sales of London to Brighton Travel Tickets and Clothing, and started planning for next year. Started planning for a complete Marketing Plan for the Online Shop. Prepared for the Ecommerce Monthly Management Meeting and Ecommerce Working Group. Set-up Related Products on all the Christmas Cards using a different approach to usual. Read this week…
Doing next week…
PHD Innovation Session. More investigation into Midas errors. More development requirements. Ecommerce Monthly Management Meeting. Ecommerce Working Group. Interesting stat of the week…
Comparing since the new site went live to the same period last year, the conversion rate has increased 66.61%. In the not too distant future….
Trustpilot reviews. More roadmapping. A really complicated Marketing Plan.
What happened this week…
Reported another 31% increase in sales compared to the same week last year. That puts this year’s revenue 73% up on the same time last year. Sold our first Christmas card, the Polar Express . Went to SoAmpli training to learn how to use our new social amplification platform, and had a really interesting chat with a Community Fundraising Manager. Improved Christmas Card product listings. Reviewed the logistics process maps that have been completed so far. Wrote a project plan for more Ecommerce Process Mapping. Met with the new RMSP BA. Wrote a report on London to Brighton sales on the Online Shop. Met with our logistics company. Read this week…
Interesting stat of the week…
The bounce rate for July was 39.66%, down 9.91% from 44.02% for the same period last year. Doing next week…
Kicking off another part of the Ecommerce Process Mapping Project Preparing for the Ecommerce Monthly Management Meeting and the Ecommerce Working Group. Sharing the Ecommerce Projects Roadmap and talking about better working with Fundraising. Working on the Heartfelt marketing plan. Starting to think about what an Annual Marketing Plan for the Online Shop might include. Investigating errors in last year’s sales reports. In the not too distant future….
Better order notification emails for customers. Building a better returns process for customers, logistics and reporting.
Did this week…
Reported a 31% increase to revenue against the same week last year. Documented the Online Product Lifecycle. Tested International Shipping development in Magento. Experimented with Customer Support solutions. Launched our new Running Vest and T-Shirts . Wrote the Marketing Plan for Christmas cards. Met with the Head of Mass Participation to establish better links between departments. Launched Christmas Cards on the Online Shop. Investigated an issue with the Merchandising System. Received my badge for Ecommerce Expo. Read this week…
Doing next week…
Improving the Christmas Cards listings with Related Products and better images. SoAmpli Training .Meeting the new RMSP Business Analyst. Preparing for presenting to the Heads of Fundraising. Monthly management meeting with our logistics company. Here are some happy cats
