Retention and conversion

Roger on 12/05/2015

“1. Retention rate: “Customers Retained in Current Period” by “Total Customers”.

2. New Customer Rate: “New Customers” by “Total Customers”.

3. Churn Rate: “Customers you failed to retain” by “Total Customers”.

4. Growth: is the difference “New Customer Rate” – “Churn Rate”.

5. Total Customers: coming into a period are the Customers Retained in the previous period and New Customers you will engage in the current period.”

— Santosh, Tinkeron

Befriend doubt

Roger on 11/05/2015

“Make an enemy of certainty and befriend doubt. When you can change your mind, you can change anything.”

— Kevin Ashton

Pole vaulting

Roger on 09/05/2015

“We’re not going to pole vault out of here, that’s for damn sure.”

— Val. Tremors.