If you run a UGC platform (User Generated Content) you either die with an MVP (“minimum viable product”) or live long enough to the point that you have to build content moderation. It’s a story as old as the internet and a topic that is seldom discussed. It often happens behind closed doors. It’s the dirty little product secret that no one talks about.
Dark Patterns are tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something.
Our evolved biology serves us brilliantly in many ways but also includes vulnerabilities that can be exploited. Persuasive technology—technology that shapes attitudes and behavior—pushes many of these buttons, leveraging our vulnerabilities to generate engagement and, ultimately, corporate revenue.
We’ve explored many different problems on Your Undivided Attention — addiction, disinformation, polarization, climate change, and more. But what if many of these problems are actually symptoms of the same meta-problem, or meta-crisis? And what if a key leverage point for intervening in this meta-crisis is improving our collective capacity to problem-solve?
Folks who do systems analysis have a great belief in “leverage points.” These are places within a complex system (a corporation, an economy, a living body, a city, an ecosystem) where a small shift in one thing can produce big changes in everything.
Every big company has a group of high-ranking people — usually C-Suiters and C-adjacents — who meet on a regular basis to decide if innovation projects live or die. Innovation projects need funding, people, and time, and it’s this group that decides where those resources go, essentially defining the future of the organization.