Building accessible digital tools
“Building accessible digital tools” by Katherine Vaughan https://link.medium.com/JJ9H3wMhqT
If care is priceless, why do we treat it as worthless?
“If care is priceless, why do we treat it as worthless?” by Lydia Nicholas https://link.medium.com/VVKfr5s1pT
Chatbots are one-trick ponies
Are chatbots one-trick ponies?
Yes, yes there are.
And that is exactly how they should be.
When we talk about optimising a web page the discussion includes things like focus the content on one topic, remove distractions, and have a single call to action. Web pages are one-trick ponies and that is exactly how they should be.
A chatbot is simply a conventional interface for surfacing organisational knowledge, in much the same way a web page does in more of a static document form. Chatbots work particularly well when the user’s question or job to be done is too complex to be answered by the content on a web page as chatbots are able to guide the user towards the answer and check understanding in a way that web pages can’t. The more focused a chatbot is on helping the user answer their question, the better service it is providing.
To criticise a chatbot for being too focused misses this point.
Weeknotes 127
What happened this week…
- Wrote lots of content and designed images for Defibrillator product pages.
- Set up a Blood Pressure Monitor supplier account.
- Discussed ecards and ideas for Christmas campaigns.
- Further testing on the Central ordering site.
- Completed work on including images in the transactional emails.
- Completed automated work on order exports by warehouse
- Began work on an improved clothing size guide on the online shop
- Agreed markdown and write-off clothing lines.
- Met with our Warehouse supplier to discuss Ecommerce fulfilment when AX is live.
- Worked on the Ecommerce Q3 cost analysis.
- Updated the Ecommerce Time Tracker
Read this week…
- Why personas stop innovation—what to do next
- Landscape of innovation approaches
- Big programme design and the willing suspension of disbelief involved
- Seven ways technology will change in 2019
- High-Performance Product Teams
- The five trademarks of agile organizations
- The Design Sprint Canvas
- Jobs To Be Done theory helps you to create better products
- How Product Managers can strike gold – 5 benefits of working closely with Support
- How digital technology is impacting the charity sector
Doing next week…
- Visiting a Blood Pressure Monitor supplier.
- Reviewing the RMSP cutover plan.
- User testing of Central ordering site.
- Final tweaks to the Central Ordering site.
- Improving the file exports MDA receive
- Fixing Google Analytics and Tag Manager
- Restarting wedding favour advertising.
- Completing the Ecommerce Q3 cost analysis.
- Meeting with the new Product Marketing Manager for the NDN.
Interesting stat of the week…
- Christmas cards accounted for 20% of revenue over the first three quarters of the year.
In the not too distant future…
- Reconsidering the new goods range on the Online Shop.
Research Questions Are Not Interview Questions
“Research Questions Are Not Interview Questions” by Erika Hall https://link.medium.com/DYK4cxteoT