Sports teams have objective measures of success; they either beat the other team or they didn’t, they either have the most points at the end of the season or they haven’t. These measures are set from outside themselves and can be seen be those in the team and publicly by those outside the team.
Business teams have subjective measures; increase income by £x, decrease this by x%. These are set internally either by the team or some other part of the business. They aren’t publicly shared, aren’t the same as the competition’s objectives, and are changeable at any time.
This isn’t to say that either way is right or wrong, just that they aren’t comparable.