Five years with ATBA-UK
This month marks my 60th month with ATBA-UK. That’s five years. Longest I’ve ever done anything in my life.
This time last year I wrote about what I wanted to achieve over the next few years, and it all seems to be going to plan.
The “Make Mountainboarding A Sport” campaign is gathering speed with shops and suppliers coming on board to help us catch people buying mountainboards for Christmas. In the new year the PR will go out to raise awareness outside the mountainboarding community, and then in the spring the Centres will (hopefully) be handing out lots of postcards and collecting new riders details for us. All of this is about adding all those mountainboarders we don’t really know about to our database to demonstrate that there are enough people participating in mountainboarding to justify it being a sport. Of course there is still a lot of policy and documentation writing to be done but I’m working on that too.
My strategy documents are progressing too, with the objectives for each business function of the ATBA-UK almost complete. These strategy documents are a huge piece of work but are essential for formalising our priorities and how we approach the work we do to ensure we are achieving our mission of supporting the growth of mountainboarding in the UK.
The past couple of months have seen a bit of a resurgence of the Instructor Training Programme with me delivering Instructor Training to an Activity Centre and Training Provider Training to a Mountainboard Centre. It’s another one of those massive projects that should be a full time job and is going to take years, but it’s good to see it progress.
Over the coming months I want to spend some time improving and making better use of mountainboarding.uk.com, both as a resource for new riders and as an income stream for the ATBA-UK. I wish I had more time to focus on this but hopefully with some help the site can be improved and can become more successful.
I wonder where I’ll be with all of these this time next year?