How businesses deliver value to customers
Business 1
Customer: I’d like to buy a spade please.
Business: Ok, here’s a spade.
Customer: Thanks, bye.
Or
Business 2
Customer: I’d like to buy a spade please.
Business: Why do you want a spade?
Customer: To dig a hole.
Business: Why do you want to dig a hole?
Customer: To set a post for a fence.
Business: Why do you want a fence.
Customer: To make my garden more secure.
Business: Why do you want your garden to be more secure?
Customer: So I can feel safer when I’m at home and protect my property.
Business: These are the products and services we provide: Spades, fencing panels, fence building service, tree planting service, CCTV installation, security patrols.
Customer: Wow, I’ll have…