Survey complete, but the thank you message seems a bit dry and emotionless. I’ve just told you all kinds of personal details about where I live, how old I am, whether I have kids, how I shop and what I think about John Lewis, and all you can say is ‘Your input is greatly appreciated’. No reward, e.g. a discount code or prioritising my order to delivery more quickly. No telling me how all the information I’ve given you is going to help you offer a better service or improve your website. And no reiterating that my data is safe with you, that the cookie will expire.
It’s a very long and complicated survey with a huge range of questions asking for very different information in lots of different ways. I found it a bit confusing and not really offering any value to the customer.