ProductCon London 2025 

Roger on 20/02/2025

A woman in a red suit stands on a stage with a big screen behind her and a large audience in front of her.

Takeaways

Product management is becoming more responsible for business success and revenue. 

The Product School CEO shared The Value Stick and talked about how product management is involved in protecting margin by increasing willingness-to-pay and reducing cost. Vinay Ramani, CPO at Tide, shared his playbook for market-first innovation and how they expanded into new markets by relying on local knowledge and separating from their established approaches before bring successful things into their core business later. 

AI in product management, products and organisations 

AI was definitely a theme, as you might expect. Lots of organisations are trying to figure out how they should use it. The trend seems to be in using AI behind-the-scenes to make organisations more efficient than creating new opportunities or value by building it into products. The Financial Times considered whether AI would change their core mission or support elements of their existing business and landed on the latter, with journalists using AI to make their research more efficient. 

Everyone is modernising, migrating or replatforming 

Ok, maybe not everyone but organisations you might expect to have a modern tech stack still struggle with how the tech keeps pace with the rate of change in the business. It was interesting to hear how TIER Dott, a company that rents electric bikes and scooters, managed bringing together two platforms and apps into one following a merger, and how Mastercard introducing SAFe to help them manage legacy tech platforms failed. 

Talks

Videos of the talks.

  • Augmenting Your Product’s Value Proposition with AI by Debbie McMahon, CPO at Financial Times 
  • The Future of Product in 2025 by Carlos González De Villaumbrosia, Founder & CEO at Product School 
  • Product Localisation Playbooks for International Expansion by Vinay Ramani, CPO at Tide, Ex-Meta, Google, Uber 
  • Product & Culture Integration After M&A by Pénélope Carlier, VP of Product at TIER Dott 
  • Killing SAFe, Safely: Breaking Bureaucracy to Unlock True Agility by Simone Paul Tamussin, CPO at Mastercard Gateway 
  • Partnering with AI Agents to build Stronger Teams and Smarter Products by Christine Itwaru, VP of Product at Beamer Userflow; Sally Fuller, Head of Mobility Products at BT; Susanne Jones, Senior Partner & Customer Transformation Leader at IBM and Sang Ha Park, AI Agent Workforce Leader at Sendbird 
  • Scaling & Monetising Marketplaces by Carlos González De Villaumbrosia, Founder & CEO at Product School and Tanya Cordrey, CPO at Motorway. 
  • Practical AI Use Cases for Product Leaders to 10x Impact Today by Dave Killeen, VP of Product at Pendo 
  • Don’t Leave Money on the Table: Optimising Payments to Reduce Churn by Chetan Pandya, SVP of Product at DAZN 
  • Streamlining Product Operations for Category Expansion by Sam Hancock, VP of Product at Deliveroo