What I want from a product management tool
We don’t need another workflow management tool. We need a tool that assesses opportunities, aligns stakeholders, makes bets and analyses user behaviour to report on outcomes. We need a tool that helps to filter and focus.
Assess opportunities
Collect, collate and anaylse:
- Existing user behaviour
- New user research
- Market research
- Strategic priorities
Pattern analysis
Select information from research, perform thematic analysis to pull out themes.
Identify opportunities.
Make bets
Decide which opportunities to pursue.
Write hypotheses about potential outcomes (expected user behaviour and business results).
Align stakeholders
Using the opportunity analysis, create a business case, including:
- Value proposition
- Risk analysis
- Cost estimates
- Return on investment
Approval
Publish to stakeholders gor review and comments.
Approval from Finance for the investment, approval from senior stakeholders that the business case aligns to strategy.
Publish to roadmap (not a delivery plan that says when the solution will be live because we’re still talking about opportunities at this stage).
Validation
Decide how to validate.
- MVP
- Pilot
- Audience segment
Generate User Stories to send to other tools like ADO.
Track outcomes
Connect to analytics tools and hypotheses to report on user behaviour and how well it’s tracking against the hypotheses.