What’s the difference between a website, microsite and web portal?
Understanding the differences between websites, microsites and web portal by dividing them by whether they are public or private lines and generic or specific.
Website
- Public web presence
- Generic target audience
- Generic purpose
Microsite
- Public web presence
- Specific target audience
- Specific service/functionality
Web Portal
- Private web access
- Specific target audience
- Specific service/functionality
Or, to look at it a different way…
| Public | Private | |
| Generic audience & functionality | Website | – |
| Specific audience & functionality | Microsite | Portal |