The British Heart Foundation is the UK’s leading cardiovascular charity, funding life saving research.
Nation of lifesavers
The Nation of Lifesavers was a nationwide programme to make more defibrillators available in more places and train more people in CPR.
I built an ecommerce-focused proposition that allowed customers to receive expert advice and purchase the right defibrillator for them. The original proposition began within the assumption that large businesses would be the target customer group and so being able to integrate into procurement systems would be a key feature. Validating this assumption taught us that large businesses had in-house expertise in sourcing, and so we pivoted into a Recommendation Service for small businesses and community organisations that needed expert advice in choosing and learning how to use a defibrillator.
As part of the recommendation service I built a chatbot to help users choose the right defibrillator for them and help us to validate whether a key part of the recommendation service was the ‘concierge’ aspect of speaking to a person in order to have confidence in purchasing and using a defibrillator.
Know your numbers
High blood pressure is often referred as the silent killer, resulting in tens of thousands of deaths in the UK every year. Know Your Numbers was a multi-organisation campaign to encourage more people to check their blood pressure regulary.
Fundraiser and supporter ecommerce
I product managed the Magento 2 ecommerce platform to provide a range of merchandise for fundraisers and supporters to purchase, ensuring high levels of security, GDPR compliance, and usability.
I introduced functionality to accept donations outside of placing an order, significantly increasing donations income.
Retail Management Systems
Provided ecommerce product and systems subject matter expertise as part of a major programme to replace existing retail systems with a Microsoft Dynamics system.
Customer Service System
Implemented an organisation-wide customer service platform to enable multiple customer and supporter facing teams to collaborate in providing excellent service.